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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  3:45 PM - 5:15 PM

Learning Track:
Exhibits & Experiences   

Lighting and AV Technology: Understand the Terminology

Demystify the lighting and AV terminology associated with your projects. Through case studies and product demonstrations, we’ll learn to speak intelligently about technology and its ability to create memorable experiences. Topics include:

•  Lighting technology, terminology and its ability to enhance your message

•  HD Video – What is it really and how does it apply to our environments?

•  Design opportunities created by the convergence of lighting and video solutions

•  Emerging technologies that can enhance messaging

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Mike Wohlitz
Michael Wohlitz, Vice President of Event Services, provide projects management support and creative solutions to the account ownerships teams within Freeman. In this role, Michael and his team help increase cohesion between Sales and Operations, serving as a helpdesk for the sales process including show advance, deal design and preproduction support. Additionally the team assists in melding the strategic and creative designs with technical specificity and project development. Prior to joining Freeman, Michael specialized in developing lighting, audio visual and rigging solutions for wide ranging projects in the concert touring, television, exhibits and corporate events markets. Michael’s career began as a stagehand in Wisconsin in the mid 1980s. He later founded a student-run lighting and audio company while attending Cornell University. Subsequently he worked as a production electrician with a New York based firm specializing in lighting for television and broadcast markets. In 1997, he relocated back to the Midwest, serving first as the General Manager of a lighting and staging company, and later as the Director of Operations for a multi-national audio visual company. Prior to joining Freeman, Michael also served as Director of Global Accounts, developing solutions for corporate events, the Olympics, major sporting events and television. Michael also enjoys tutoring internal groups and client teams as well as presenting at numerous industry events. Michael can also be followed on Twitter @michaelwohlitz

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