REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  8:00 AM - 9:30 AM

Learning Track:
Exhibits & Experiences   
   NEW!  

M623 
The Best of the Best: Takeaways and Best Practices from Award-Winning Exhibits, Events, and Experiences

Learn about emerging trends and tried-and-true strategies by examining award-winning marketing programs for companies such as Intel, Coca Cola, Bayer and more. This session explores exhibit design, promotional tactics, and mobile devices from both a trade show and corporate event context, and ways to sell new ideas to management and proactively address anticipated pushback. Participants will learn how to:

•  Stand out from the crowd via high-concept exhibit designs

•  Attract attention through multi-touch marketing campaigns

•  Decrease costs thanks to lightweight materials


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FACULTY:

Travis Stanton
Travis Stanton, editor of EXHIBITOR magazine, plans the editorial calendar, works with contributing writers, edits and writes feature articles, and coordinates the content for each issue. His work as a writer and editor has earned him recognition from the Minnesota Magazine and Publications Association, the American Society of Business Publication Editors, Trade Association Business Publications International, and the Western Publications Association. Before coming to EXHIBITOR, Travis served as managing editor of Minneapolis-based Lavender Magazine, and as a brand manager for consumer trade shows and events.

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