REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
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BY LEARNING TRACK
Measurement & Results
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Exhibits & Experiences
Global

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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  8:00 AM - 9:30 AM

Learning Track:
Exhibits & Experiences   

M623 
The Best of the Best: Takeaways and Best Practices from Award-Winning Exhibits, Events, and Experiences

Learn about emerging trends and tried-and-true strategies by examining award-winning marketing programs for companies such as Intel, Coca Cola, Bayer and more. This session explores exhibit design, promotional tactics, and mobile devices from both a trade show and corporate event context, and ways to sell new ideas to management and proactively address anticipated pushback. Participants will learn how to:

•  Stand out from the crowd via high-concept exhibit designs

•  Attract attention through multi-touch marketing campaigns

•  Decrease costs thanks to lightweight materials


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FACULTY:

Travis Stanton
Travis Stanton is the editor of EXHIBITOR Magazine, which boasts readers in more than 30 different countries and has been named among the top 20 business magazines in America. As editor, Travis travels the globe attending dozens of trade shows and events each year, ranging from recent World Expos in China and South Korea to the IFES World Summit in India, where he was a guest speaker. His work as a writer and editor has earned numerous awards including the 2007 Young Leader Award from the American Society of Business Publication Editors, and the 2011 Magazine of the Year award from the Minnesota Magazine and Publications Association.

Connect with Travis Stanton:

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Additional sessions presented by
Travis Stanton:
S621
What in the World: Global Trend Analysis





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