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Eighty-seven percent of exhibitors attend shows to generate leads. How do you ensure your sales team receives value from those leads? See how an enhanced trade show marketing program can deliver leads that have sales asking YOU for more. This session includes examples of successful cross-industry programs and provide handouts of best practices. We’ll examine:
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| • | The difference between contacts and leads
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| • | Identifying prospects PRIOR to the show with PURLs
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| • | Offering prospects VIP treatment at the show
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| • | Capturing attendee data via ARS
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| • | Integrating data in a CRM ready format
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| • | Delivering actionable leads
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