REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 THURSDAY  3:00 PM - 4:30 PM

Learning Track:
Measurement & Results   

R113 
Create Leads Salespeople Actually Want

Eighty-seven percent of exhibitors attend shows to generate leads. How do you ensure your sales team receives value from those leads? See how an enhanced trade show marketing program can deliver leads that have sales asking YOU for more. This session includes examples of successful cross-industry programs and provide handouts of best practices. We’ll examine:

•  The difference between contacts and leads

•  Identifying prospects PRIOR to the show with PURLs

•  Offering prospects VIP treatment at the show

•  Capturing attendee data via ARS

•  Integrating data in a CRM ready format

•  Delivering actionable leads


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FACULTY:

Ken Mortara
Ken Mortata, President of ShowValue, brings over 30 years of marketing experience including executive positions at software, service provider, and event production companies. For the past 18 years, Ken has focused on measurement strategies and systems for companies, as well as for seminar, meeting, and conference organizers.




CJ Levendoski
CJ Levendoski has over 20 years of sales and marketing experience and understands the challenges of developing qualified leads for sales driven organizations. CJ is the managing partner of ActionPoint Marketing whose focus is on tactical marketing, lead generation and driving traffic to tradeshows and events.





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