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Face-to-face marketing at exhibitions, when done well, offers unique value hard to match through other channels. How does your exhibit program line-up in delivering the face-to-face interaction attendees are seeking? Attend this session to:
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| • | Learn the latest trends from CEIR’s landmark study on what attendees and exhibitors value most about face-to-face interactions at exhibitions
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| • | Gather ideas on how to enhance your exhibit program’s alignment with these trends
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| • | Discuss and learn from your peers about current practices
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| • | Brainstorm on how to deliver stellar face-to-face interaction that meets your organization’s needs
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