REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 THURSDAY  3:00 PM - 4:30 PM

Learning Track:
Marketing & Communications   
   NEW!  

R309 
Creating Year-Round Community: Event Marketing Nirvana or Pipe Dream?

Keeping your attendees engaged when not face-to-face at an event is the holy grail of event marketers and association community managers. How do you engage your attendees, exhibitors, sponsors, and speakers before, during and after your event? This session offers a practical guide to leveraging events to build year-round community, while engaging your exhibitors and sponsors. We’ll cover such topics as:

•  Goals and benefits

•  Tool review with pros and cons

•  Benefits and uses of public social media and private networking communities

•  Measurement and ROI

•  Best practices and case studies for engagement and success


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FACULTY:

Jordan Schwartz
Jordan Schwartz earned his B.S. from Brown University and his M.S. in Social Psychology from the University of Washington. He spent over 10 years at Microsoft building consumer-focused products, including several versions of Windows, MSN and Windows Live. In 2008, he founded Pathable, delivering tools and services for community building and event attendee experiences.

Connect with Jordan Schwartz:

 Speaker's Blog

 LinkedIn

 Twitter





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