REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 THURSDAY  1:00 PM - 2:30 PM

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Exhibits & Experiences   

R606 
Employing Sensory Simulation in Face-to-Face Marketing

Combining sensory technology with vivid storytelling can provide an unforgettable impression of your brand. However, developing a successful sensory experience isn't easy. How do you introduce sensory simulation effectively into your face-to-face engagements? Why should you do it? How do you do it right? In this leading-edge session, you will discover:

•  How every brand has an often unexploited tactile component

•  The critical test for successful implementation

•  Ways that simulation can be employed without advanced technology

•  How simulation can be leveraged to drive a comprehensive marketing plan


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FACULTY:

Russell Reich
Russell Reich, MC˛ Senior Vice President of Creative Strategy. Webmaster magazine called Russell “[one of] the people who could see far enough into the future to create it.” He produced the first-ever prescription drug website (claritin.com) and conceiving the HeartFX Pod, a simulator designed to give cardiologists an experience of heart failure from the patient’s point of view.





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