REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 THURSDAY  8:00 AM - 9:30 AM

Learning Track:
Exhibits & Experiences   

R616 
From "Whoops!" to "WOW!"

Whether your space is in an undesirable location, your graphics didn’t arrive or the wrong color carpet was installed, this session will give you helpful tools and tips for solving common and not-so-common small (and big) booth dilemmas. Even if you don't order your own show services, you’ll learn effective fixes to transform a “whoops” into a “wow!” and gain insight about how to enhance your space and maintain your brand objectives, such as:

•  Be proactive and formulate a “Plan B”

•  Order supplies and services early

•  Do some advance research

•  Enlist show management to help

•  Assemble an emergency kit

•  Maintain your sense of humor


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FACULTY:

Melanie Swanson, CTSM, Diamond Level, CMP
Melanie Swanson, CTSM, Diamond Level, CMP, is the membership coordinator for the Wisconsin Historical Society, one of the top five family history centers in the nation. She has served on the EXHIBITOR Conference Advisory Board and is active in the CTSM program as an exam proctor, portfolio advisor, and member of the CTSM Ethics Committee. Melanie holds an MBA in Strategic Management from the University of Wisconsin-Madison.

Connect with Melanie Swanson:

 Twitter

 LinkedIn

Additional sessions presented by
Melanie Swanson:
T610
Dealing with Distractions

S509
Ethics: What Every Exhibit and Event Professional Needs to Know

S209
Effective Sponsorship Elements: Get More Dazzle for Your Dollar

S121
The Long Game: Strategies Beyond Mass Lead Gathering for Companies with Long Sales Cycles





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