This is a two part session. Part II R712 offered Thursday at 10:00 AM - 11:30 AM.
Successful leaders must have the competence, skills and knowledge to work anywhere around the world. Neglecting subtle nuances in cross-cultural business can be devastating. Unrealized components of culture can damage business relationships and marketing efforts. Will your approach to hospitality in Hannover work in Abu Dhabi? Will your meeting schedule in Geneva work for São Paulo? Part one of this two-part series explores:
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| • | Culture in the context of business and trade shows
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| • | Developing cultural knowledge and competencies
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| • | Individualism vs. collectivism
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CTSM Candidates with
5 or more years of experience may take this seminar in place of certain five-digit required
seminars, 
