Pre-requisite: Part I R711 taken at this or a previous show.
Successful leaders must have the competence, skills and knowledge to work anywhere around the world. Neglecting subtle nuances in cross-cultural business can be devastating. Unrealized components of culture can damage business relationships and marketing efforts. Should you use English graphics in Santiago? Should age be considered when setting meetings in Bangkok? Through an in-depth look at China, Mexico, Germany and the UAE, the second half of this series explores:
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| • | Cross-cultural competencies in trade shows
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| • | Verbal and non-verbal communication
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