REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 SUNDAY  1:00 PM - 4:30 PM

Learning Track:
Measurement & Results   

S101 
Overcoming the Fear of ROI

We go to shows. We get everything done on time and within budget. We arrange rooms and staffing schedules. But when do we measure our results? In this hands-on workshop, we will explore the following:

•  What is measurement and why it's imperative

•  The difference between ROO and ROI

•  The four steps in the measurement process

•  What can be measured

•  Different types of measurement

•  How to report results and use data to improve performance


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FACULTY:

Holly Stevens
Holly Stevens is President & CEO of marketech360, an organization specializing in exhibitor staff training and performance measurement. Holly is a veteran trade show expert bringing over 25 years’ experience in both corporate and convention marketing. Through her diverse background, experience, and MBA in Marketing, she brings a unique perspective of continuous improvement to the trade show environment. She has presented at a variety of conferences, including HCEA, FastTrak and eTrak.

Additional sessions presented by
Holly Stevens:
S120
Maximizing Your Return: More Effective Staff Selection and Preparation

M206
Staffing is Key: Why Selecting the Right Staff and Giving Them the Right Tools is Your Secret to Exhibiting Success

T605
Small Booth and Budget with Big Results: Think Big, Don't Let Your Small Booth Keep You Down





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