REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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• Sunday, March 4
• Monday, March 5
• Tuesday, March 6
• Wednesday, March 7
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 SUNDAY  8:30 AM - 12:00 PM

Learning Track:
Measurement & Results    		Workshop

S101 HALF-DAY WORKSHOP:
Overcoming the Fear of ROI

We go to shows. We get everything done on time and within budget. We arrange rooms and staffing schedules. But when do we measure our results? In this hands-on workshop, we will explore the following:

•  What is measurement and why it's imperative

•  The difference between ROO and ROI

•  The four steps in the measurement process

•  What can be measured

•  Different types of measurement

•  How to report results and use data to improve performance


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FACULTY:

Holly Stevens
 Holly Stevens is a Project Director for marketech360, an organization specializing in staff training and performance measurement. Holly is a veteran trade show expert bringing over 20 years experience in both corporate and convention marketing. Through her diverse background, experience, and MBA in Marketing, she is able to bring a unique perspective of continuous improvement to the trade show environment. She has presented at a variety of conferences, including HCEA 2010 where she conducted “Mixed Up Metrics”.


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