REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
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S116 
Lean Six Sigma for Exhibitors

Six Sigma, a methodology for quality improvement pioneered by engineers at Motorola in the 1980s, has now been integrated into a designed program for marketing and sales venues with the introduction of Lean Six Sigma Orange Belt for Exhibitors. Marty Smith, a Lean Six Sigma Master Black Belt, will examine how to:

•  Create a Lean Six Sigma platform focused on maximizing ROI

•  Reduce wasted resources that prevent organizations from optimizing their offerings

•  Identify issues holding an organization back

•  Introduce tools that have delivered hundreds of millions of dollars in reduced costs and increased revenue


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FACULTY:

Marty Smith
For more than two decades, Martin (Marty) Smith, founder of BuyerBehaviorMETRICS (bbmgo), has helped dozens of trade shows and hundreds of trade show exhibitors realize millions of dollars in increased revenues and reduced costs. He is a Lean Six Sigma Master Black Belt Sensei who is considered to be the leading expert regarding the purchase experience and buying behavior marketing at trade shows. As part of his campaign to revolutionize the world of sales and marketing for trade shows, Smith has published three books, “The New Exhibitor,” “Orange Belt for Exhibitors” and “The Show Approach.”

Connect with Marty Smith:

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