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Six Sigma, a methodology for quality improvement pioneered by engineers at Motorola in the 1980s, has now been integrated into a designed program for marketing and sales venues with the introduction of Lean Six Sigma Orange Belt for Exhibitors. Marty Smith, a Lean Six Sigma Master Black Belt, will examine how to:
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| • | Create a Lean Six Sigma platform focused on maximizing ROI
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| • | Reduce wasted resources that prevent organizations from optimizing their offerings
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| • | Identify issues holding an organization back
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| • | Introduce tools that have delivered hundreds of millions of dollars in reduced costs and increased revenue
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