REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 SUNDAY  8:30 AM - 12:00 PM

Learning Track:
Planning & Execution   

S205 
The SMART Event and Trade Show Strategists' Toolkit

Go from “OKAY” to “OH WOW” with Smart Strategic Tools for Event and Trade Show Effectiveness.


This workshop provides direction and strategic tools for the advanced trade show/event manager. It will augment your strategic toolkit to help you start solving strategic dilemmas, build better planning teams, plan strategic, creative approaches and win support for your program internally and externally. Leave with new tools for your strategy toolkit:

•  Increase budgets, gain time to plan strategies

•  Participate in a real time assignment with input from class and instructor

•  Learn how other companies used the process


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FACULTY:

Judi Baker-Neufeld
is Founder/President of TradeShows Plus!, a strategic marketing and creative resource for exhibitors who need to achieve business objectives, develop focused ideas and improve implementation and/or results for their tradeshow and event participation. TSP is instrumental in not only planning but also executing strategic and creative recommendations for improved results. Clients past and present include: Kohler, Puerto Rico Convention Bureau and Puerto Rico Tourism Company, Tempur-Pedic, NEC, Verizon, JCI, Michelin, and Pratt & Whitney.

Connect with Judi Baker-Neufeld:

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Additional sessions presented by
Judi Baker-Neufeld:
T513
MYOB (Mind Your Own Business) - Personal Promotions to Jump-Start Your Job or Find a New One

S224
Create a Compelling Case: How to Earn Buy-In and Budget for Enhanced Creative





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