Go from “OKAY” to “OH WOW” with Smart Strategic
Tools for Event and Trade Show Effectiveness.
This workshop provides direction and strategic tools
for the advanced trade show/event manager. It
will augment your strategic toolkit to help you start
solving strategic dilemmas, build better planning
teams, plan strategic, creative approaches and win
support for your program internally and externally.
Leave with new tools for your strategy toolkit:
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| • | Increase budgets, gain time to plan strategies
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| • | Participate in a real time assignment with input
from class and instructor
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| • | Learn how other companies used the process
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