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Your CFO or client has threatened to cancel all trade
show activities unless you can develop a strategic
approach demonstrating significant value to the
business. This interactive workshop (mock scenario
provided prior to workshop) includes team exercises
and guided discussions on common challenges.
We’ll focus on:
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| • | Making major changes, attaining internal buy-in,
ensuring the event team’s success
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| • | Defining achievable metrics, measuring impact
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| • | Segmenting and understanding target
audiences (external and internal)
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| • | Strategically ranking and selecting trade shows
for participation
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| • | Creating effective experiences that change
audience perceptions and behaviors
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| • | Finding hidden cost-savings (while being green)
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CTSM Candidates with
5 or more years of experience may take this seminar in place of certain five-digit required
seminars, 
