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As industry professionals we often hear “you need to be more strategic in your approach.” But, what does that mean? This interactive workshop will help participants understand the underpinnings of your personal brand and reposition your perception of what it means to be a strategic thinker. We will examine:
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| • | How to define your personal brand
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| • | What is strategic thinking and why is it so important
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| • | What behaviors characterize strategic thinking and how to adopt them
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| • | How to create a personal brand within your organization
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| • | How to become the “go-to” professional on all matters related to face-to-face marketing
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CTSM Candidates with
5 or more years of experience may take this seminar in place of certain five-digit required
seminars, 
