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• Sunday, March 4
• Monday, March 5
• Tuesday, March 6
• Wednesday, March 7
• Thursday, March 8
SUNDAY 1:00 PM - 4:30 PM
S708 HALF-DAY WORKSHOP:
International Exhibiting – A Primer for Success
This half-day workshop will present a 360 degree
view of international exhibiting; examining the
three familiar planning phases:
|• || Pre-Show: determining tactics for global brand
positioning, successful interface with show
organizers, choice of international service
providers and budget control
|• || Show-Site: examine the various cultures and
regulatory environments and give insight to
the extra challenges compared to exhibiting
|• || Post-Show: determining the success of the
exhibition from a number of perspectives: ROI,
market penetration, message delivery|
This is an ideal workshop for exhibit managers new
to the international marketplace as well as giving
a good holistic review for more seasoned hands.
CTSM Candidates with
5 or more years of experience may take this seminar in place of certain five-digit required
seminars, with prior approval.
Additional sessions presented by
Vice President- Executive Administration for Design & Creative, Global Experience Specialists (GES), Boston. Errol is an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network of designers focused on global exhibiting. With over 25 years of experience, including 20 years with GES, Errol has designed successful programs for clients such as Bristol-Myers Squibb, Novartis, P&G Pet Care and Neutrogena.
Connect with Errol Ahearn:
Half-Day Workshop & Field Trip: Exhibit Trek!
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company’s largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.
Richard is a Business Studies graduate of Nottingham Trent University, with five years’ experience in supply chain and export sales with a leading FMCG company prior to joining GES at the beginning of 2011. During his relatively short time with SDD, Richard has assumed responsibility for the international exhibit management of one of the company’s leading healthcare accounts.
Cindy McCormick, CTSM
Cindy McCormick is a Global Convention Marketing Professional with more than twenty years’ experience in global convention, meeting and event planning. Currently running her own consulting firm (Linchpin Global Trade Show Consulting), she helps her clients find, define and maximize the value of their trade show marketing channel. A frequent speaker at the Healthcare Exhibitor’s Association, EXHIBITOR and CBINET, she enjoys sharing her knowledge with colleagues. Often described as "high energy" and "a consummate professional," Cindy has
developed a solid reputation for solving problems, improving outcomes, creating processes, allocating resources, and making informed decisions.