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• Sunday, March 4
• Monday, March 5
• Tuesday, March 6
• Wednesday, March 7
• Thursday, March 8
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SUNDAY 1:00 PM - 4:30 PM
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S708 HALF-DAY WORKSHOP:
International Exhibiting – A Primer for Success
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This half-day workshop will present a 360 degree
view of international exhibiting; examining the
three familiar planning phases:
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| • | Pre-Show: determining tactics for global brand
positioning, successful interface with show
organizers, choice of international service
providers and budget control
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| • | Show-Site: examine the various cultures and
regulatory environments and give insight to
the extra challenges compared to exhibiting
domestically
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| • | Post-Show: determining the success of the
exhibition from a number of perspectives: ROI,
market penetration, message delivery
This is an ideal workshop for exhibit managers new
to the international marketplace as well as giving
a good holistic review for more seasoned hands.
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 CTSM Candidates with
5 or more years of experience may take this seminar in place of certain five-digit required
seminars, with prior approval.
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FACULTY:
Errol Ahearn
Errol Ahearn
Vice President- Executive Administration for Design & Creative, Global Experience Specialists (GES), Boston. Errol is an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network of designers focused on global exhibiting. With over 25 years of experience, including 20 years with GES, Errol has designed successful programs for clients such as Bristol-Myers Squibb, Novartis, P&G Pet Care and Neutrogena.
Connect with Errol Ahearn:
Speaker's Blog
Facebook
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Additional sessions presented by
Errol Ahearn:
T710
Passport to the Future of Design
M620
Half-Day Workshop & Field Trip: Exhibit Trek!
Terry Campanaro
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company’s largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.
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Laura Coates
Laura Coates is a Senior Project Manager with SDD Exhibitions (GES Global Network) based in the UK, and has been with the company over four years working primarily within the Aerospace and Defence sector. Laura is a Chartered Mechanical Engineer and a graduate of Loughborough University and prior to Exhibitions had five years working on large scale engineering projects within the British rail industry.
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Additional sessions presented by
Laura Coates:
M706
Exhibiting in Dubai and Abu Dhabi
Cindy McCormick, CTSM
Cindy McCormick is a Global Convention Marketing Professional with more than twenty years’ experience in global convention, meeting and event planning. Currently running her own consulting firm (Linchpin Global Trade Show Consulting), she helps her clients find, define and maximize the value of their trade show marketing channel. A frequent speaker at the Healthcare Exhibitor’s Association, EXHIBITOR and CBINET, she enjoys sharing her knowledge with colleagues. Often described as "high energy" and "a consummate professional," Cindy has
developed a solid reputation for solving problems, improving outcomes, creating processes, allocating resources, and making informed decisions.
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Additional sessions presented by
Cindy McCormick:
M506
TOMATO SAUCE! How to Keep Yourself “Top Of Mind Through Others”
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