REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
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 TUESDAY  3:45 PM - 5:15 PM

Learning Track:
Measurement & Results   

T106 
Improve Your Lead Follow-Up by Combining Cloud-Based Content Management Systems (CMS) with Proximity Marketing

By using proximity marketing tools at your event and taking full advantage of a cloud-based content management system (CMS), you can follow up with timely, targeted mobile and online content and considerably improve your sales cycle and brand image. In this session, you will learn the technology behind proximity marketing tools and:

•  Determine how to deploy proximity tags for in-booth interface

•  Integrate content delivery into a lead management plan

•  Apply best practices from successful implementations

•  Review costs and build budgets

•  Track, analyze and assess your results


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FACULTY:

Ivan Lazarev
is president, ITN International/bCard, an e-marketing technology and services company for the trade show industry. Lazarev is a pioneer in the field of automated lead management on the Internet. He has provided solutions for Oracle, 3COM, Motoman, Andersen Consulting, Iomega and others.

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