REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 TUESDAY  3:45 PM - 5:15 PM

Learning Track:
Measurement & Results   
   NEW!  

T111 
Resolve the Lead Retrieval and CRM/MAT Conundrum

Prompt lead follow-up is crucial to delivering substantial ROI for event marketers, but integrating leads into CRM and MAT systems can be a challenge. This session will help you understand how to push your lead data directly into top CRM/MAT systems like Salesforce and Eloqua, enabling your sales team to follow-up immediately. Learn how some companies are measuring like never before by automatically uploading consistent event data to CRMs and MATs. We will discuss:

•  Why incorporating lead data with your CRM/MAT adds value to your program

•  What data is needed and what is the most valuable to both sales and marketing

•  Who the stakeholders are within a company that are needed to make the integration happen


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FACULTY:

Roger Lewis
Roger Lewis is considered a leading authority in business intelligence applying RFID technologies to tradeshows, conferences and events. He is the executive vice president for Alliance Tech and has 15 years of sales and experiential marketing experience. Under his management, Alliance Tech has become the number one provider of event intelligence for Fortune 500 companies.

Connect with Roger Lewis:

 Twitter

 LinkedIn

 Speaker's Blog

Additional sessions presented by
Roger Lewis:
M108
Understanding the Attendee Journey

T411
How Near Field Communication Will Change the Face of Events





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