REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 TUESDAY  3:45 PM - 5:15 PM

Learning Track:
Marketing & Communications   

T306 
Marketing Automation Tools: How To Maximize Your Efforts to Develop Quality Leads for Your Sales Team

Marketing automation tools have developed into sophisticated sales support mechanisms. Today, both large and small organizations are utilizing them to help turn one-time interactions into on-going prospects—with the goal of nurturing them into qualified leads and then customers. In this session we will share our prospective as a customer of marketing automation to:

•  Review the basic components of marketing automation tools

•  Learn how to help you score prospect interactions

•  Understand how to use the tools to support your integrated marketing efforts


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FACULTY:

Roger May
Roger is currently Senior Marketing Director within Siemens Health Services. In this role he manages a team who is responsible for developing healthcare information technology (IT) Roger has spoken at many major healthcare conferences in the US including HIMSS, AHIMA, WEDI, and TEPR’s annual meetings and the National HIPAA Summit. He has also spoken at the HoSIT conference in Sweden.

Additional sessions presented by
Roger May:
S306
Siemens and Iatric Systems: The Art of Audience Engagement

M107
How to Evaluate the Trade-Offs: Exhibit, Don’t Exhibit—or Get Innovative




Judy Volker
Judy Volker is the Marketing Director for Iatric Systems, a Healthcare IT integration company. A three year member of the Exhibitor Magazine Advisory Board and 2013 All-Star Award winner, Judy brings extensive integrated marketing experience ranging from a multi-billion dollar company to Iatric Systems, a smaller privately held company.

Additional sessions presented by
Judy Volker:
S306
Siemens and Iatric Systems: The Art of Audience Engagement

W303
Small Company, Large Visibility: Strategies for Playing in a Big Sandbox





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