REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 TUESDAY  8:00 AM - 9:30 AM

Learning Track:
Marketing & Communications   
   NEW!  

T310 
How to Make Your Events Digital and Data-Driven

As the live and digital worlds collide, opportunities abound for marketers to leverage digital and data to enhance the effectiveness of their live experiences. Implement these tools and tactics to increase the efficiency of your marketing spend and to connect one-to-one with your customers. If you are a B2B marketer, digital and data are a preeminent opportunity to learn more about customers. If you are a B2C marketer, this is an opportunity to get more disciplined about how you engage your consumers. You will:

•  Understand the landscape of data-based marketing

•  Learn how to implement direct and indirect prospect profiling

•  Discover how to use technology on-site to construct a means to continue the conversation online post-event


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FACULTY:

Ben Grossman
Ben Grossman is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. He has led strategy for brands including Subway, P&G, Lady Gaga’s Born This Way Foundation, Liberty Mutual and TD Ameritrade. Currently, Ben works is the VP, Strategy Director at Jack Morton Worldwide.

Connect with Ben Grossman:

 LinkedIn

 Twitter

 Speaker's Blog

 Facebook

 Speaker's Blog

Additional sessions presented by
Ben Grossman:
W331
Coping with Cross-Screen Consumption

W118
Mastering Measurement, Reporting and ROI





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