REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 TUESDAY  10:00 AM - 11:30 AM

Learning Track:
Corporate Events   

T417 
Building a Roadmap to a Successful Event

As an event manager, you need to be able to keep sight of the big picture even while you’re breaking down the tactical tasks into workable parts to get it done. In this interactive session including examples from a case study, we’ll discuss three key steps to consider when building the overall strategy for a successful event to help you keep your eye on the ball. When we’re finished, you’ll have an outline that will help you develop your road map to success, including:

•  Building your plan

•  Building your budget

•  Building your staff


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FACULTY:

Susan Brauer, CME
With more than 20 years of experience in face-to-face marketing, Susan has presented numerous programs and workshops over the years to help exhibitors and event marketers achieve more results-oriented programs. Susan's passion is to help organizations maximize their efforts by working with them to help build measurable strategies to achieve ongoing face-to-face marketing success.

Connect with Susan Brauer:

 Twitter

 LinkedIn

Additional sessions presented by
Susan Brauer:
M402
Event Marketing: Building Buzz with Social Media





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