|
The role of design in experiential marketing has evolved. Today, leading innovators are not only building physical brand manifestations on the trade show floors but designing experiences to inspire action. Through a fully interactive session, you will discover a new appreciation for the creative process where we will explore the important roles of innovation and team development. Attendees will learn:
|
| • | How to incorporate brand authenticity into experiential design
|
| • | How to spark engagement and elicit response
|
| • | The importance of storytelling and why it's better to show than tell
|
|
