REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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• 75 New Sessions
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• Sunday, March 4
• Monday, March 5
• Tuesday, March 6
• Wednesday, March 7
• Thursday, March 8

 WEDNESDAY  3:45 PM - 5:15 PM

Learning Track:
Measurement & Results    		Advanced Learning

W111 ADVANCED LEARNING SESSION:
Understanding Attendee Interests, Behavior and Preferences to Increase Revenue

Every day, event managers are being asked to increase booth value and qualified leads. With the proper understanding of attendee’s interests, behavior, and preferences, an exhibitor’s revenue and return on investment can be increased by 15%-20%. In this session, we will explore:

•  The metrics necessary to capture and analyze attendee interests, behaviors, and preferences

•  The benefits associated with the analytics of tracking booth visitors

•  How to increase sales and revenue

CTSM Candidates with 5 or more years of experience may take this seminar in place of certain five-digit required seminars, with prior approval.

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FACULTY:

Roger Lewis
 Roger Lewis is considered a leading authority in business intelligence applying RFID technologies to tradeshows, conferences and events. He is the executive vice president for Alliance Tech and has 15 years of sales and experiential marketing experience. Under his management, Alliance Tech has become the number one provider of event intelligence for Fortune 500 companies.

Connect with Roger Lewis:

  Twitter

 LinkedIn

 Speaker's Blog


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