REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
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 WEDNESDAY  10:00 AM - 11:30 AM

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Measurement & Results   
   NEW!   Authors Executive Series

W111 AUTHORS EXECUTIVE SERIES:
Measuring Social Media Without Using Social Media Metrics

Are you ready to get past all the social media hype and get down to business? Nichole Kelly will reveal where social media fits in the sales funnel and how social media can drive business results. You’ll learn what key performance indicators really matter for analyzing and optimizing results, including:

•  Demonstrating you understand where social media fits in business

•  Connecting social media to sales volume, revenue and costs

•  Learning how to get the right framework for bottom line metrics

•  Understanding whether or not your social media publishing process is preventing accurate measurement results


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AUTHOR:

Nichole Kelly
As a bottom-line driven executive and CEO of Social Media Explorer|SME Digital, Nichole Kelly is most widely known for her Full Frontal ROI methodology; a systematic, measurement-oriented and practical approach to connecting an organization's social media marketing activity to core business objectives: sales volume, revenue and costs which is documented in her book.

Connect with Nichole Kelly:

 Twitter

 Facebook

 LinkedIn





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