REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 WEDNESDAY  8:00 AM - 11:30 AM

Learning Track:
Planning & Execution   
Workshop Advanced Learning

W208 HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program

Your CFO or client has threatened to cancel all trade show activities unless you can develop a strategic approach demonstrating significant value to the business. This interactive workshop (mock scenario provided prior to workshop) includes team exercises and guided discussions on common challenges. We’ll focus on:

•  Making major changes, attaining internal buy-in, ensuring the event team’s success

•  Defining achievable metrics, measuring impact

•  Segmenting and understanding target audiences (external and internal)

•  Strategically ranking and selecting trade shows for participation

•  Creating effective experiences that change audience perceptions and behaviors

•  Finding hidden cost-savings (while being green)

CTSM Candidates with 5 or more years of experience may take this seminar in place of certain five-digit required seminars, with prior approval.

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FACULTY:

Dax Callner
Dax Callner leads the strategy practice at Sparks, a role he assumed in February, 2014. Callner cut his teeth at Jack Morton and Momentum Worldwide, and in 2012 he co-founded the marketing consultancy, Crux. He has over 15 years of experience developing B2B and consumer initiatives for P&G, Merck, General Mills, American Express, Pitney Bowes, The Home Depot, Microsoft, Intel, eBay and many others. Callner is currently writing a book focused on social media archetypes.

Connect with Dax Callner:

 LinkedIn

Additional sessions presented by
Dax Callner:
T414
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities

R304
Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact





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