|
iPads and tablets. Interactive media. Mobile devices. Technologies like these are finding their way into trade show and event programs. Often the focus is on the “wow” rather than the result the technology facilitates. This session will explore a variety of tools and share case examples—from multiple industries—to help accomplish a marketer’s goals and objectives, including:
|
| • | Creating buzz before and at the event
|
| • | Attracting and engaging attendees with a relevant message
|
| • | Facilitating deep dives and peer-to-peer conversations
|
| • | Capturing data and/or lead information
|
| • | Continuing the conversation post-event
|
|
