REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
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Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 WEDNESDAY  8:00 AM - 9:30 AM

Learning Track:
Marketing & Communications   
   NEW!  

W301 
Do You Have a Digital Playbook for Your Exhibit Program?

EXHIBITOR magazine, in partnership with leading industry groups CEIR, George P. Johnson, INXPO, IAEE and ASAE, has engaged in groundbreaking research to help you shape your digital marketing strategy. The Digital Playbook takes an unprecedented look at digital marketing's role in exhibition and conference sponsorship to give you practical digital ideas and insights you can implement immediately. This session focuses on three important areas:

•  Revenue generation

•  Attendee engagement

•  Cost containment


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FACULTY:

Nancy Drapeau, PRC
Nancy Drapeau, PRC, Director, Research, Center for Exhibition Industry Research. Nancy Drapeau is a 20-year market research veteran with a focus on the business-to-business exhibition sector for 14 years. As a market research business owner before joining CEIR and as a manager at Diversified, she has consistently delivered research enabling teams to take business action. She conducts CEIR research studies offering exhibitors intelligence for planning.

Connect with Nancy Drapeau:

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 Speaker's Blog





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