REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 WEDNESDAY  10:00 AM - 11:30 AM

Learning Track:
Marketing & Communications   

W303 
Small Company, Large Visibility: Strategies for Playing in a Big Sandbox

Competing for visibility with larger companies at a trade show may seem a lost cause. When you're a smaller bootstrapped company it's tough to stand out. There’s no shortage of show organized marketing activities, but the cost of a single sponsorship often exceeds the entire event budget for smaller companies. In this session you will learn how to:

•  Create and execute strategies to gain everything from walk-by traffic (awareness) to targeted pre-scheduled meetings (understanding)

•  Stay within show guidelines yet differentiate from other exhibitors

•  Develop a promotional activity that captures attendee attention from the time they arrive in the city

•  Attract attendees to the booth

•  Balance information and entertainment


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FACULTY:

Judy Volker
Judy Volker is the Marketing Director for Iatric Systems, a Healthcare IT integration company. A three year member of the Exhibitor Magazine Advisory Board and 2013 All-Star Award winner, Judy brings extensive integrated marketing experience ranging from a multi-billion dollar company to Iatric Systems, a smaller privately held company.

Additional sessions presented by
Judy Volker:
T306
Marketing Automation Tools: How To Maximize Your Efforts to Develop Quality Leads for Your Sales Team

S306
Siemens and Iatric Systems: The Art of Audience Engagement





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