REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
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BY LEARNING TRACK
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Advanced Learning
Author's Executive Series
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 WEDNESDAY  10:00 AM - 11:30 AM

Learning Track:
Marketing & Communications   
   NEW!   Profile In Excellence

W303 PROFILE IN EXCELLENCE:
Iatric Systems: Large Company Visibility for Smaller Companies

Competing for visibility with larger companies at a trade show may seem a lost cause. There’s no shortage of show organized marketing activities, but the cost of a single sponsorship can exceed an entire event budget for smaller companies. In this case study, you will learn how one smaller company:

•  Developed a promotional activity that captured attendee attention from the time they arrived in the city

•  Attracted attendees to the booth

•  Garnered media attention and blanketed the city streets, hotels and trade show floor with their brand

•  Stayed within show guidelines and spent only 9% of the total event budget


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FACULTY:

Judy Volker
Judy is the Marketing Director for Iatric Systems Inc., a provider of integrated software applications, interfaces and reporting solutions for hospitals and healthcare systems. A three year member of the Exhibitor Magazine Advisory Board, Judy brings extensive global and domestic marketing experience ranging from a multi-billion dollar company (Steelcase, Inc.) to a mid-sized public color management corporation (X-Rite Inc.) and currently with Iatric Systems, Inc., a smaller privately held healthcare IT company.

Additional sessions presented by
Judy Volker:
T306
Marketing Automation Tools: How To Maximize Your Efforts to Develop Quality Leads for Your Sales Team





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