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The more targeted and pertinent your program, the
more effective it will be. This session starts with the
“hows” and “whys” of creating a target audience
profile, then explores how to use that profile to
create a targeted event that motivates attendees
to action. Learn:
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| • | How to create a target audience profile
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| • | The means to gather information
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| • | How to use hot buttons and personality profiles to
create a program that connects with your target
audience
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| • | To transition your attendee into your sales
process
Content will include case studies illustrating how
companies translated target audience profiles into
targeted event marketing programs.
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CTSM Candidates with
5 or more years of experience may take this seminar in place of certain five-digit required
seminars, 
