REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 WEDNESDAY  10:00 AM - 11:30 AM

Learning Track:
Marketing & Communications   
   NEW!  

W323 
Attendee Trends: Social Media, Events and Exhibits

How do audiences use social media in connection with events they attend and exhibits they visit? Join us as we share the results of a recent report documenting how B2B and B2C attendees use social media before, during and after an event. Use what you learn to harness the power of social media to provide more compelling experiences, and to drive better results with your attendees and visitors. Leave with a best practices understanding of how to use social media to:

•  Attract attendees to an event or exhibit

•  Communicate with attendees prior to the event

•  Entice networking between attendees and greater participation in activities

•  Facilitate sharing of content during and after your event


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FACULTY:

Dax Callner
Dax Callner leads the strategy practice at Sparks, a role he assumed in February, 2014. Callner cut his teeth at Jack Morton and Momentum Worldwide, and in 2012 he co-founded the marketing consultancy, Crux. He has over 15 years of experience developing B2B and consumer initiatives for P&G, Merck, General Mills, American Express, Pitney Bowes, The Home Depot, Microsoft, Intel, eBay and many others. Callner is currently writing a book focused on social media archetypes.

Connect with Dax Callner:

 LinkedIn

Additional sessions presented by
Dax Callner:
R304
Content + Interactions: A Formula for Effective Marketing Impact

T119
Quantify Your Event Impact





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