Attendees must register for both this session and W612, offered 8:00 AM - 9:30 AM. This is a three-hour session with a break.
Looking for new ways to attract new customers? Designers and their clients who are interested in differentiating their marketing experiences should consider this session as a means to jump-start the generation of practical new ideas about their exhibits and marketing events. In this two-part session, author Jim Gilmore will outline principles for engaging guests in truly compelling ways:
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| • | Hitting the sweet spot across four experiential realms
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| • | Theme-ing any experience
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| • | Directing workers to act their part
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CTSM Candidates with
5 or more years of experience may take this seminar in place of certain five-digit required
seminars, 
