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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 WEDNESDAY  10:00 AM - 11:30 AM

Learning Track:
Exhibits & Experiences   

Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

Although design and creativity is very important in choosing your trade show partner, most people don’t realize that it is also very subjective. Do you have a strong partner in mind but your management team is making the final decision only on design? We’ll explore ways to help improve the success of your long-term program by learning how to:

•  Balance aesthetics with program goals and objectives

•  Weigh all important program factors, including relationship, knowledge, industry experience, strategic thinking and more

•  The importance of collaboration with potential partners prior to making the final decision

CTSM Candidates with 5 or more years of experience may take this seminar in place of certain five-digit required seminars, with prior approval.

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Shana Carr
Shana Carr has over 18 years experience in the trade show and event marketing industry. She brings a passion for the business and a well-rounded, multi-faceted background. Shana began her career with Giltspur (later Exhibitgroup/Giltspur) where she quickly advanced and evolved through many different roles including estimating, project management, product management, and sales management. Later she joined Derse as the General Manager of the Milwaukee then Las Vegas divisions. She joined MC˛ in 2007 as the General Manager of the Southwest Division and is now the Division President responsible for the overall management of the group, which includes the Las Vegas, San Francisco and Kingman facilities.

Philip Lauzon
Philip Lauzon is a 16 year veteran of exhibit, event, environmental and strategic design. As owner and Principal Designer of SpatialArt Studios, Inc. he concentrated his efforts in the Event and Exhibit industries. Among other accomplishments during this time, Philip took First Place in the 2008 ExpoDeck Design to Win competition for the Event Design Summit. Now, as Creative Director for MC˛ Southwest, he continues to lead a team of designers in effectively communicating our client’s brands.

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