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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8


Candy Adams, CTSM, Bronze Level, CEM, CMP, CMM
Candy Adams CTSM, Bronze Level, CEM, CMP, CMM, a.k.a. "The Booth Mom®" Candy is a veteran freelance exhibit and event project manager who helps companies who don’t have a full-time exhibit manager or have overflow shows and events. With a passion for helping industry rookies hit the ground running, she provides one-on-one pre-show coaching and on-site exhibit management training to rookie exhibitors. She also has a knack for managing exhibit new-build RFPs. As a certified trainer for The Hill Group, she provides seriously-fun exhibit staff boothmanship training and coaching to corporate exhibitors. Adams, a longtime EXHIBITOR magazine columnist of “Exhibiting 101” and freelance writer, has published over 400 industry articles and has been on the EXHIBITOR Show faculty since 1995.
Show Operation Basics – Part II: On-Site Implementation
Show Operation Basics – Part I: Pre-Show Planning
Show Operation Basics – Part II: On-Site Implementation
Show Operation Basics – Part I: Pre-Show Planning
90 Cost-Cutting Tips and Tricks in 90 Minutes
Rookie Exhibitors’ Quick-Start Program: Hit the Ground Running


Errol Ahearn
Errol Ahearn Vice President- Executive Administration for Design & Creative, Global Experience Specialists (GES), Boston. Errol is an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network of designers focused on global exhibiting. With over 25 years of experience, including 20 years with GES, Errol has designed successful programs for clients such as Bristol-Myers Squibb, Novartis, P&G Pet Care and Neutrogena.
International Exhibiting – A Primer for Success
The @show Experience: Understanding the Essentials of Exhibit Design
Exhibit Trek!
The @show Experience: Understanding the Essentials of Exhibit Design


Kevan Allbee
Kevan Allbee, Events Communications Specialist For over twenty years Kevan has produced exhibits and presentations for clients like Novell, Chevron, Komatsu, 3Com, and more. He also provides events training for hundreds of marketing professionals, including those at Exhibitor Show. Kevan Allbee Communications helps bring success to clients’ events strategies, presenters, booth design, presentation scripts and media.
Fun with Fundamentals: Achieve Success By Applying Exhibiting Basics
The Recipe for Irresistible Presentations


Norman Ames
Norman Ames is an expert in international messaging, story development, brand engagement, and large event management. With over 15 years of experience as a Senior Director for Gielissen Interiors & Exhibitions in Amsterdam, Ames works with major brands worldwide, such as Heineken, Wella and Mini. Ames is also Head Coach of Great Britain Men’s Fastpitch Softball Team.
Is Your Marketing Story Relevant in Europe?


Lisa Apolinski
Lisa Apolinski is a professional speaker, author, and digital strategist, and founder of her consulting company, 3 Dog Write. She is considered a venue marketing thought leader, working in the industry for over 14 years. Her focus is on the end user experience, whether the location, technology or communication. As a strategist, she works with companies to create engaging and effective marketing campaigns, particularly through digital channels, and measure the outcomes. She is a regular blogger on several sites, including Cvent, Trade Show News Network, and the Examiner.
Integrate PR Data to Drive Attendee Engagement


NeKeta Argrow
As an event marketer, NeKeta has held positions managing large scale event and exhibit programs in the IT, medical device and pharmaceutical industries for over 15 years. She is currently the Manager of Global Conventions at Alcon Laboratories leading face-to-face marketing strategies that create the “Alcon Experience” worldwide. NeKeta holds a BA in Communications from the University of Colorado and currently serves on the Board of Directors of the Healthcare Convention & Exhibitors Association (HCEA).
Healthcare Exhibiting: Meet The Challenges


Penn Arthur
Penn Arthur is a serial entrepreneur with over 30 years of business start-up, sales and interactive media production experience. He provides leadership at Inhance Digital on all aspects of the agency’s business, including creative strategy and global execution. Working with Fortune 500 companies such as Boeing, United Technologies Corporation, ExxonMobil, Cisco Systems and Raytheon, Penn has helped produce more than 1,000 projects for trade shows, live events and permanent installations around the world. Utilizing the latest tools and techniques from the visual effects and interactive game industries, he develops compelling experiences which help clients better explain their products – and more easily sell them.
Event App Lab for Trade Show Managers

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