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Dax Callner
Dax Callner is a strategist who has led planning teams at Momentum Worldwide and Jack Morton Worldwide. In August of 2012 he co-founded Crux (www.cruxww.com), a marketing consultancy that specializes in experiential, digital and social strategy. Callner has over 15 years of experience developing B2B and consumer initiatives for P&G, General Mills, American Express, Pitney Bowes, The Home Depot, Microsoft, Intel, eBay and many others. He's currently writing a book focused on social archetypes.
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M414
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities
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S208
Half-Day Workshop & Advanced Learning Session: Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program
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M326
Advanced Learning Session: Socialgraphics: Inspiring Trade Show Visitors To Share Your Content Across Their Social Networks
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Terry Campanaro
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company’s largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.
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S708
Half-Day Workshop: International Exhibiting – A Primer for Success
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Shana Carr
Shana Carr has over 18 years experience in the trade show and event marketing industry. She brings a passion for the business and a well-rounded, multi-faceted background. Shana began her career with Giltspur (later Exhibitgroup/Giltspur) where she quickly advanced and evolved through many different roles including estimating, project management, product management, and sales management. Later she joined Derse as the General Manager of the Milwaukee then Las Vegas divisions. She joined MC² in 2007 as the General Manager of the Southwest Division and is now the Division President responsible for the overall management of the group, which includes the Las Vegas, San Francisco and Kingman facilities.
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M621
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.
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Kristin Castelli
Kristin Castelli leads MG’s national team of Account Executives as they develop and execute face-to-face marketing solutions that include; exhibits, events, environments and a full range of event services. Kristin has been working in sales in the experiential marketing industry since 1993 and expanded MG’s west coast presence by opening MG’s San Francisco office in 1999. Her expertise has helped MG Design build its presence in the healthcare, technology and security industries. During her 14 years with MG Design, Castelli has held several roles including account executive, regional sales manager and vice president of national accounts.
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R211
Shows and Events from a Salesperson's Perspective
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Katharine Chestnut, diamond level CTSM
With 25+ years experience, Katharine started as an ad agency art director before transitioning to client-side marketing communications. Strategic planning and measurement of her own programs became her passion. Involvement in every level of the creative and marketing process, she brings a practical working knowledge to every project. Experience in a variety of industries: electronics, natural foods, software, and engineering among others, allows her to bring inventiveness to her solutions. She is a contributing writer for marketing publications and a regular at the Exhibitor Show for 13+ years on such topics of Strategic Planning, Measurement, Integrated Marketing Communications and more.
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M31513
Integrated Marketing Communications
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S102
Half-Day Workshop: Connect the Dots: Matching Measurement to Business Objectives
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T31513
Integrated Marketing Communications
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Laura Coates
Laura Coates is a Senior Project Manager with SDD Exhibitions (GES Global Network) based in the UK, and has been with the company over four years working primarily within the Aerospace and Defence sector. Laura is a Chartered Mechanical Engineer and a graduate of Loughborough University and prior to Exhibitions had five years working on large scale engineering projects within the British rail industry.
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M706
Exhibiting in Dubai and Abu Dhabi
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S708
Half-Day Workshop: International Exhibiting – A Primer for Success
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Victoria Conti, Gold Level CTSM
Victoria Conti, Gold Level CTSM
For the past 18 years, Victoria Conti has excelled as a top Account Executive with Skyline Genesis Event Marketing. Her clients can always count on her to deliver and quickly troubleshoot issues with the utmost professionalism. She enjoys delivering presentations and seminars for clients, industry conferences, and events for aspiring women leaders. Victoria was the first vendor and first Skyline Account Executive to earn her CTSM.
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W212
Planning for Success: An Account Executive's Perspective
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Dominique Cook, Gold Level CTSM
Dominique Cook, Gold Level CTSM, is the Trade Show Coordinator for Marvin Windows and Doors. Prior to joining Marvin, she worked for an exhibit house. Dominique sits on Exhibitor Advisory Committees/Boards for many of her trade shows and is a member of the Exhibit and Event Marketing Association.
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M503
Strategic Connections: Building Meaningful Relationships for Both Personal and Professional Growth
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Rebecca Coons
Rebecca Coons has been in the live meeting and event marketing industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. Rebecca is currently President of Nalu.
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M41713
The Basics of Event Logistics and Implementation
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M41613
The Basics of Event Planning and Management
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Alan Cordial
Alan Cordial
Sr. Vice President Account Development, MC²
With 35 years experience Alan is a frequent speaker and contributor to exhibit and event industry publications. As an AE, managed an annual client event portfolio in excess of $17 million. He has served on the board of Directors for both EDPA and TSEA and remains active as a member of the EDPA Foundation. He co-founded calan communications, whose industry software is run by several of the industry’s most prominent exhibit suppliers.
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W410
Half-Day Workshop & Advanced Learning Session: Event Portfolio Alignment
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Andy Core, MS
is a healthy-lifestyle realist who provides high energy self help that works. Core teaches principles that help people feel better, look better and be better. And by doing this he builds teams that cost less, have better attitudes and accomplish more.
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T510
Sales Energy - Having the "Juice" to Be Better Every Day
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W517
Life Balance - A Healthier You (On the Road)
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Skip Cox
is president of Exhibit Surveys Inc., a marketing research and consulting organization for the exposition and event marketing industry. Cox's early contributions to exhibit research were studies of memorability and the effect of booth location on exhibit performance. He now focuses his attention on new diagnostic tools for event managers.
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M414
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities
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T123
Authors Executive Series: ROI Measurement and Analysis Techniques
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Shelly Cropper
Shelly Cropper
Senior Manager, Dermatology Marketing—Neutrogena
Shelly is a ten-year veteran of Johnson and Johnson, having served in a number of marketing roles within both the medical device and consumer sectors. Shelly joined Neutrogena three years ago and leads dermatology marketing in the US for the brand. In this role, she is responsible for the “#1 Dermatologist Recommended” claim, achieving the brand’s highest share of recommendations. Neutrogena is now recommended by dermatologists two times more than any other skincare brand—a first in brand history.
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R319
Profile In Excellence: Neutrogena: Collaboration Produced Breakthrough Results
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