Shopping Cart / Schedule
All 220+ Sessions
75 New Sessions
CTSM Required Sessions

Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences

Advanced Learning
Author's Executive Series
Field Trips
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8


Carlos Caballero
Carlos Caballero, technical director, GPO.Display
Exhibiting in Latin America


Dax Callner
Dax Callner leads the strategy practice at Sparks, a role he assumed in February, 2014. Callner cut his teeth at Jack Morton and Momentum Worldwide, and in 2012 he co-founded the marketing consultancy, Crux. He has over 15 years of experience developing B2B and consumer initiatives for P&G, Merck, General Mills, American Express, Pitney Bowes, The Home Depot, Microsoft, Intel, eBay and many others. Callner is currently writing a book focused on social media archetypes.
Quantify Your Event Impact
Content + Interactions: A Formula for Effective Marketing Impact
Attendee Trends: Social Media, Events and Exhibits


Terry Campanaro
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company’s largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.
International Exhibiting – A Primer for Success


Orrie Capone
Orrie Capone has over 20 years experience in the three-dimensional marketing communications field as a Senior Manager, Account Manager, and Account Executive. He is part of the senior management team which has made SPOON into one of the most respected and successful event companies in the industry over the last 15 years. He is involved with SPOON’s major accounts and day-to-day marketing and sales operation. Orrie leads SPOON’s initiative to support client brand equity and integrate marketing objectives in client projects and programs.
In It To Win It: Confidently Presenting Program Solutions for Management Approval


Diane Cashin
Diane Cashin, President & CEO of True North Enterprise, provides both strategic planning services to organizations and executive transformation coaching to organization leaders. In her role as business consultant, Diane helps organizations hone their Vision and Mission and align the organization's operations and tactical execution to achieve their goals.
Re-Inventing You: A Personal and Professional Development Workshop
Career Planning for the Seasoned Professional


Katharine Chestnut Klang, CTSM, Diamond Level
With 25+ years experience, Katharine started as an ad agency art director before transitioning to client-side marketing communications. Strategic planning and measurement of her own programs became her passion. Involvement in every level of the creative and marketing process, she brings a practical working knowledge to every project. Experience in a variety of industries: electronics, natural foods, software, and engineering among others, allows her to bring inventiveness to her solutions. She is a contributing writer for marketing publications and a regular at the Exhibitor Show for 13+ years on such topics of Strategic Planning, Measurement, Integrated Marketing Communications and more.
Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
Integrated Marketing Communications
Create a Speaker Program to Increase Results
Integrated Marketing Communications
Connect the Dots: How to Match Measurement to Business Objectives


Andrew Childers
Andrew Childers acts at the bridge between the US and Germany as a sales and marketing person for von Hagen Design. Working from the company’s headquarters in Blomberg, Germany, his primary responsibilities include the development of sales campaigns targeting European exhibitors as well as leading the firm’s recently formed partnership with Skyline. Childers is an experienced international sales person with professional roots in the trade fairs industry and a formal education in marketing and advertising.
When in Rome: The New Norms for Exhibiting in Europe


Dominique Cook, CTSM, Gold Level
Dominique Cook, Gold Level CTSM, is the Trade Show Coordinator for Marvin Windows and Doors. Dominique sits on Exhibitor Advisory Committees/Boards for many of her trade shows, the EXHIBITOR Editorial Advisory Board and is a member and committee chair for the Exhibit and Event Marketers Association.
Collaboration: Avenue to Smooth Exhibit Results


Rebecca Coons
Rebecca Coons has been in the live meeting and event marketing industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. Rebecca is currently President of Nalu.
The Basics of Event Logistics and Implementation
The Basics of Event Planning and Management


Alan Cordial
Alan Cordial 
 Sr. Vice President Account Development, MC˛ With 35 years experience Alan is a frequent speaker and contributor to exhibit and event industry publications. As an AE, managed an annual client event portfolio in excess of $17 million. He has served on the board of Directors for both EDPA and TSEA and remains active as a member of the EDPA Foundation. He co-founded calan communications, whose industry software is run by several of the industry’s most prominent exhibit suppliers.
RFP: The Naked Truth


Andy Core, MS
is a healthy-lifestyle realist who provides high energy self help that works. Core teaches principles that help people feel better, look better and be better. And by doing this he builds teams that cost less, have better attitudes and accomplish more.
Sales Energy - Having the "Juice" to Be Better Every Day
Life Balance - A Healthier You (On the Road)


Trish Costello
Trish Costello, Creative Director at Jack Morton Exhibits, infuses her background in brand experience strategy and design into 3D environments. Trish has shaped powerful experiences ranging from tradeshow exhibits to mobile tours to retail environments for clients such as 2(X)IST, eBay Motors, TD Ameritrade, Johnson & Johnson, and Revlon.
2(X)IST: Revolutionize Your Exhibits and Events with a Brand Experience Playbook


Dan Cox
Dan Cox, Strategic Account Executive and Creative Producer, Live Marketing. Drawing on 10+ years producing and acting in theater, as Strategic Account Executive and Creative Producer Dan works with a wide range of clients to strategize and produce creative trade show programs. From his time working with the world renowned Chicago Shakespeare Theater, Chicago Opera Vanguard, The Goodman Theatre, Victory Gardens Theater, and other theatrical productions, Dan brings a fresh perspective for applying performance approaches and live theater trends to the trade show and event space to communicate, engage, and delight attendees.
Outside the Booth: Finding Event Marketing Inspiration in Unusual Places


Marc Crosier
Marc Crosier offers over 15 years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 9 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Proven Methods for Effective Outsourcing

  Exhibitor Media Group websites: EXHIBITOR MagazineFind It - MarketplaceExhibitor eTrakExhibitorFastTrakCertified Trade Show MarketerGRAVITY FREE
© Copyright EXHIBITOR Magazine, 206 South Broadway, Suite 745, Rochester, MN 55904     Privacy Stay up to date with the 2012 Show Newsletter. Need help? Ask Scott.