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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8


Betsy Earle, CTSM, Gold Level
Betsy P. Earle, CTSM, Gold Level, is Creative Director/Owner of Event Driven Solutions. Betsy works closely with her clients to execute successful domestic and international trade show programs ranging from 10’x10’ to 50’x70’ in size. She places special emphasis on logistics and marketing. Earle obtained her MBA at the University of Miami, with a concentration in Marketing & Statistics, and her Gold-level CTSM in 2013.
A Guide to Completing Show Forms and Ordering Show Services


Joan Eisenstodt
Joan Eisenstodt founded Eisenstodt Associates, a Washington, DC-based meetings and consulting and training company in 1981. She brings 35+ years experience to her work with associations, corporations, hotel companies and DMOs, to facilitate and design meetings, conduct training, perform departmental audits, negotiate contracts and serve as an expert witness. Among her industry activities, she serves as chair of ASAE’s Ethics Committee. Her passions for meeting preparation and excellence, risk anticipation, contingency planning, and ethical practices have been well-recognized by MPI, HSMAI, PCMA, and NSA; as an inductee into the CIC Hall of Leaders, by PCMA’s Foundation for Lifetime Achievement as an Educator, and by IACC with the Pyramid Award and the Mel Hosansky Award for Distinguished Service.
Contingencies & Emergencies: Play it Safe By Preparing for the Worst
Inclusive Meetings and Shows Benefit Everyone
Meeting Boot Camp: Hotel Ops, Contracts, Risk Analysis and Preparedness
Beyond Logistics: Principles, Practices & Play


Richard Ellis
Richard is a Business Studies graduate of Nottingham Trent University, with five years’ experience in supply chain and export sales with a leading FMCG company prior to joining GES at the beginning of 2011. During his relatively short time with SDD, Richard has assumed responsibility for the international exhibit management of one of the company’s leading healthcare accounts.
International Exhibiting – A Primer for Success


Anthony Erpelding
Anthony Erpelding, VP of Creative Services/Principal of Group Delphi, has over 30 years experience in the design of exhibitions, themed environments, special events, architectural interiors and corporate trade shows. He has been responsible for the creative direction of Space Odyssey for the Denver Museum of Nature and Science, which the Museum is calling “the most significant project in our 100-year history.” Space Odyssey is breaking new ground in museum exhibitions by seamlessly integrating immersion environments, interactive exhibits, media and live performance. Tony built his reputation on projects as diverse as the Aid & Comfort benefit concert, to commercial interior design for AT&T and Seton Medical Center, to the SONY E3 Party. During his association with Group Delphi, Tony has pioneered some of the most creative exhibits designs in the industry for Accom, Scitex Digital Video, Apple Computer, SONY and many others. For corporations such as Hallmark and NutraSweet, he designed products and developed exhibit and retail programs. His interdisciplinary approach to projects provides unique, integrated creative solutions using the latest technologies and storytelling techniques. Tony studied engineering at the University of California, Berkeley and environmental design at the California College of Arts and Crafts (CCAC).
Anatomy of Digital Content

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