REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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All 220+ Sessions
75 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8
SPEAKERS


 

Adam Gelling
Adam Gelling Principal, Chief Strategic Officer—Giant Adam brings a diverse healthcare marketing background to Giant, having managed numerous pharmaceutical, medical device, biotech, and diagnostic clients over the past 15 years. Armed with a wealth of branding experience, he brings a unique level of strategic acuity to ensure that client brands exceed expectations. Adam eagerly anticipates the opportunity to contribute to successful campaigns with initiatives that enhance brand success and optimize market potential for client brands throughout their life cycle.
  R319
Profile In Excellence: Neutrogena: Collaboration Produced Breakthrough Results

 

Lisa Gentilin, PhD, CMP
Lisa Gentilin, PhD, CMP With over 22 years of experience, Lisa is President of Fancy Shindigs, and specializes in the planning and onsite management of corporate events and trade shows. She is also an instructor of Event Planning courses for San Francisco State University, and offers training courses in various Meetings and Events subjects.
  R416
Half-Day Workshop & Field Trip: Four Exciting Las Vegas Venues that will Dazzle Your Guests
  S416
Half-Day Workshop & Field Trip: Unique Venues - Four Exciting Las Vegas Venues that will Dazzle Your Guests
  M206
Four Keys to a Successful Negotiation

 

Jerry Gerson
lives in San Antonio, TX and is Corporate Trainer with marketech360. As an exhibit marketing consultant, Gerson brings more than 30 years of marketing and sales experience to his practice. Jerry works with a broad range of clients from Fortune 100 companies to small companies who are sharpening their competitive edge. His corporate marketing and exhibiting strategies contribute to his high-content seminars and workshops. Gerson is also a contributing writer for EXHIBITOR magazine.

  T20213
Basic Project Management and Reporting Skills
  M20213
Basic Project Management and Reporting Skills
  M124
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!
  W518
Listening Like You Mean It, Speaking Like You Heard It
  W321
Making the Leap from Logistics Command to Brand Command

 

Jim Gilmore
is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive new ways of adding value to their economic offerings. He is co-author of "The Experience Economy: Work Is Theatre & Every Business a Stage" and co-editor of "Markets of One: Creating Customer-Unique Value Through Mass Customization."
  R404
Advanced Learning Session: 101 Ways to Differentiate Your Event
  M605
Authors Executive Series: Creating Real Appeal - Adding Authenticity to Your Exhibits
  T607
Advanced Learning Session: Insights in Innovation
  T608
Advanced Learning Session: Insights in Innovation (continued)
  R405
Advanced Learning Session: 101 Ways to Differentiate Your Event (continued)
  W613
Creating Innovative Exhibit and Event Experiences (continued)
  W612
Creating Innovative Exhibit and Event Experiences

 

Marc Goldberg, CME
founder and partner, marketech360, has 33 years of industry experience. As a staff trainer and sales manager for custom exhibitors, Goldberg brings a broad background to his seminars. He is the author of "Small Doesn't Mean Second Rate" and "Calculating Your Measure Of Success," an award-winning tutorial CD.
  S511
Half-Day Workshop & Advanced Learning Session: Becoming Strategic Increases Your Personal Brand
  T104
Advanced Learning Session: Measurement – Did the Strategies and Tactics Work?
  M107
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different
  T20413
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
  M108
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different (continued)
  W20413
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

 

Mim Goldberg, CME
president, marketech360, an exhibit marketing and staff training company. A seasoned educator, Mim brings over 20 years of experience to her exhibiting seminars. Combining her skill in education with her concepts in tradeshow marketing and consultative exhibiting, it is plain to see why she is rated one of the best trainers at conferences and seminar programs across the country. A graduate of The American University, Mim is a frequent speaker to a wide variety of audiences.
  R21313
Beyond the Basics of Booth Selling
  W520
Take Time to Invest in the Best Use of Your Time
  M21313
Beyond the Basics of Booth Selling

 

Janet Good, Bronze Level CTSM
has been an Account Executive of MC˛ for the past 15 years. She equally enjoys all aspects of the trade show marketing process: design, construction, project management and ultimately, helping her clients reach their marketing goals by working with teams to “make it all happen.” She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.

  T406
Half-Day Workshop & Field Trip: The Best Thing is Being There – Site Inspection Workshop
  W406
Half-Day Workshop & Field Trip: The Best Thing is Being There – Site Inspection Workshop

 

Kimberly Greenberg, CTSM, CMP
Kim Greenberg, CTSM, CMP is the Event Marketing Manager for Guggenheim Investments where she oversees the planning, promoting, executing and measuring of over 150 events per year. Kim is also oversees continuing education and serves as part of the strategic partnership group team which specializes in building client relationships. Kim graduated Pennsylvania State University with a Bachelor of Arts in Public Relations/Advertising and Psychology. For the past seven years she has worked at Guggenheim Investments. Kim obtained her Certified Trade Show Marketer designation in 2009 and Certified Meeting Planner designation in 2010. She has also been an involved member of Meeting Professionals International (MPI) and Professional Convention Management Association (PCMA) and served on the Exhibitor 2010 and 2011 Advisory Board.
  M207
Vendors: Who They Are and How To Effectively Utilize Them




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