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Advanced Learning
Author's Executive Series
Field Trips
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8


Lisa Gentilin, PhD, CMP
With over 22 years of experience, Lisa is President of Fancy Shindigs, and specializes in the planning and onsite management of corporate events and trade shows. She is also an instructor of Event Planning courses for San Francisco State University, and offers training courses in various Meetings and Events subjects.
Formulas That Can Save You Money
Special Event Venues - Four Exciting Las Vegas Venues That Will Dazzle Your Guests
Formulas That Can Save You Money


Jerry Gerson
lives in San Antonio, TX and is Corporate Trainer with marketech360. As an exhibit marketing consultant, Gerson brings more than 30 years of marketing and sales experience to his practice. Jerry works with a broad range of clients from Fortune 100 companies to small companies who are sharpening their competitive edge. His corporate marketing and exhibiting strategies contribute to his high-content seminars and workshops. Gerson is also a contributing writer for EXHIBITOR magazine.

Listening Like You Mean It, Speaking Like You Heard It
Basic Project Management and Reporting Skills
Basic Project Management and Reporting Skills


Rich Gilligan
Rich has over 25 years of industry experience in marketing and event management fields. His broad-based experience includes senior executive roles in the telecommunications, pharmaceutical, finance and high tech vertical markets. He is now the founder of an event marketing consulting practice, iDEA, LLC. Within the event marketing platform Rich has managed and directed meeting and trade show programs, executive briefing centers, sales incentive programs, sports marketing programs, event procurement, and a/v staging groups.
Build a Better RFP
RFP: The Naked Truth


Jim Gilmore
is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive new ways of adding value to their economic offerings. He is co-author of "The Experience Economy: Work Is Theatre & Every Business a Stage" and co-editor of "Markets of One: Creating Customer-Unique Value Through Mass Customization."
Creating Innovative Exhibit and Event Experiences
Creating Innovative Exhibit and Event Experiences (continued)
Insights in Innovation (continued)
Putting More "Create" in Your Creativity
Insights in Innovation
Putting More "Create" in Your Creativity (continued)
The Power of Personas


Marc Goldberg, CME
Marc L. Goldberg, CME, Associate, Marketech360 A retired seasoned executive, Marc brings over 40 years of experience to his SCORE volunteer work, his marketing and small business seminars. During the past three decades, he has worked in all facets of domestic and international marketing and has devoted himself to maximizing the results attainable through performance measurement. The company he founded, Marketech specializes in exhibitor staff training and measuring results at trade shows and events. As a SCORE Mentor, Marc serves start-ups, small businesses wanting to grow and strategic planning for nonprofits. He is the author of "Small Doesn't Mean Second Rate" – a reference workbook for the under 400 square foot exhibitor, "Exhibiting in Mexico" and has developed the first software for measuring exhibit performance – "Measurement Made Easy". His White Paper – "The Future of Healthcare Exhibit is in Learning" was a landmark study defining best practices in this vertical industry segment.
Did the Strategies and Tactics Work?
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
How To Evaluate the Trade-offs: Exhibit, Don’t Exhibit—or Get Innovative
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
Using Benchmarks to Support Strategies and Tactics
Get Ready! The Industry is Changing
Maximize Your Return with Effective Staff Selection and Preparation


Mim Goldberg, CME
associate of marketech360, an exhibit marketing and staff training company. A seasoned educator, Mim brings over 20 years of experience to her exhibiting seminars. Combining her skill in education with her concepts in tradeshow marketing and consultative exhibiting, it is plain to see why she is rated one of the best trainers at conferences and seminar programs across the country. A graduate of The American University, Mim is a frequent speaker to a wide variety of audiences.
Beyond the Basics of Booth Selling
Are You Game? New Approaches to Exhibit Staff Preparation
Beyond the Basics of Booth Selling
The Future is Now! It’s in Your Hands So Start Planning


Janet Good, CTSM, Bronze Level
An Account Executive of MC² for 20 years, Janet equally enjoys all aspects of the face to face marketing process: design, construction, project management, culminating in the delivery of integrated brand marketing strategies, working with client and internal teams to “make it all happen.” She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.
The Best Thing is Being There – Site Inspection Workshop


Keith Goodman
With 20+ years of industry experience, Keith Goodman is a leader in direct mail marketing. Passionate about educating professionals, he has shared his powerful methods at various speaking engagements nationwide. Currently, Keith serves as VP of Corporate Solutions for Modern Postcard, a high quality provider of direct mail products and services.
Best Practices for Your Direct Mail Marketing


Julia Grandi-Hill
How to Work with Your Millennial Exhibit Staff


Ben Grossman
Ben Grossman is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. He has led strategy for brands including Subway, P&G, Lady Gaga’s Born This Way Foundation, Liberty Mutual and TD Ameritrade. Currently, Ben works is the VP, Strategy Director at Jack Morton Worldwide.
Mastering Measurement, Reporting and ROI
Coping with Cross-Screen Consumption
How to Make Your Events Digital and Data-Driven


Kathleen Gunderson, CTSM, Gold Level
Passion is a good descriptive of this 2012 Sizzle Award Winner. Kathleen creates trade show programs that attract and inspire realtors to use Wells Fargo’s mortgage services. With over 20 years’ experience in corporate meetings, conferences, and events, her true passion is in creating brand experiences. She also serves on the Advisory Board for Exhibitor Magazine.
Wells Fargo: Partner with Show Management for Results that Sizzle!

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