REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
VIEW
Shopping Cart / Schedule
All 220+ Sessions
75 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8
SPEAKERS


 

Lisa Gentilin, PhD, CMP
With over 22 years of experience, Lisa is President of Fancy Shindigs, and specializes in the planning and onsite management of corporate events and trade shows. She is also an instructor of Event Planning courses for San Francisco State University, and offers training courses in various Meetings and Events subjects.
  W615
How To Bring Some Bling to Your Booth on a Budget
  S416
Special Event Venues - Four Exciting Las Vegas Venues That Will Dazzle Your Guests
  W40915
Formulas That Can Save You Money
  S40915
Formulas That Can Save You Money
  R416
Unique Venues - Four Exciting Las Vegas Venues That Will Dazzle Your Guests

 

Jerry Gerson
lives in San Antonio, TX and is Corporate Trainer with marketech360. As an exhibit marketing consultant, Gerson brings more than 30 years of marketing and sales experience to his practice. Jerry works with a broad range of clients from Fortune 100 companies to small companies who are sharpening their competitive edge. His corporate marketing and exhibiting strategies contribute to his high-content seminars and workshops. Gerson is also a contributing writer for EXHIBITOR magazine.

  T506
Listening Like You Mean It, Speaking Like You Heard It
  T20215
Basic Project Management and Reporting Skills
  M20215
Basic Project Management and Reporting Skills

 

Rich Gilligan
Rich Gilligan, founder and managing director, iDEA, LLC
  S217
RFP: The Naked Truth
  S216
RFI/RFP Basics Training Workshop

 

Jim Gilmore
is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive new ways of adding value to their economic offerings. He is co-author of "The Experience Economy: Work Is Theatre & Every Business a Stage" and co-editor of "Markets of One: Creating Customer-Unique Value Through Mass Customization."
  T607
Insights in Innovation
  T608
Insights in Innovation (continued)
  W612
Creating Innovative Exhibit and Event Experiences
  W613
Creating Innovative Exhibit and Event Experiences (continued)
  S630
Tying Innovative, Engaging Experiences to Cloud-Based Content Management Systems
  S627
Putting More "Create" in Your Creativity
  S305
The Power of Personas
  S628
Putting More "Create" in Your Creativity (continued)

 

Marc Goldberg, CME
Marc L. Goldberg, CME, Associate, Marketech360 A retired seasoned executive, Marc brings over 40 years of experience to his SCORE volunteer work, his marketing and small business seminars. During the past three decades, he has worked in all facets of domestic and international marketing and has devoted himself to maximizing the results attainable through performance measurement. The company he founded, Marketech specializes in exhibitor staff training and measuring results at trade shows and events. As a SCORE Mentor, Marc serves start-ups, small businesses wanting to grow and strategic planning for nonprofits. He is the author of "Small Doesn't Mean Second Rate" – a reference workbook for the under 400 square foot exhibitor, "Exhibiting in Mexico" and has developed the first software for measuring exhibit performance – "Measurement Made Easy". His White Paper – "The Future of Healthcare Exhibit is in Learning" was a landmark study defining best practices in this vertical industry segment.
  R20415
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
  S120
Maximizing Your Return: More Effective Staff Selection and Preparation
  T20415
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
  S207
Using Benchmarks To Support Strategies and Tactics
  S220
Get Ready! The Industry is Changing
  M107
How to Evaluate the Trade-Offs: Exhibit, Don’t Exhibit—or Get Innovative
  W104
Measurement – Did the Strategies and Tactics Work?

 

Mim Goldberg, CME
associate of marketech360, an exhibit marketing and staff training company. A seasoned educator, Mim brings over 20 years of experience to her exhibiting seminars. Combining her skill in education with her concepts in tradeshow marketing and consultative exhibiting, it is plain to see why she is rated one of the best trainers at conferences and seminar programs across the country. A graduate of The American University, Mim is a frequent speaker to a wide variety of audiences.
  M21315
Beyond the Basics of Booth Selling
  T21315
Beyond the Basics of Booth Selling
  S221
Are You Game?
  W503
The Future is Now! It’s in Your Hands So Start Planning

 

Janet Good, CTSM, Bronze Level
An Account Executive of MC² for 20 years, Janet equally enjoys all aspects of the face to face marketing process: design, construction, project management… ultimately delivering integrated brand marketing strategies by working with teams to “make it all happen.” She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.
  W406
The Best Thing is Being There – Site Inspection Workshop
  M406
The Best Thing is Being There – Site Inspection Workshop

 

Keith Goodman
With 20+ years of industry experience, Keith Goodman is a leader in direct mail marketing. Passionate about educating professionals, he has shared his powerful methods at various speaking engagements nationwide. Currently, Keith serves as VP of Corporate Solutions for Modern Postcard, a high quality provider of direct mail products and services.
  S312
Direct Mail for Trade Shows: Best Practices for Your Event Marketing Strategies

 

Ben Grossman
Ben Grossman is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. He has led strategy for brands including Subway, P&G, Lady Gaga’s Born This Way Foundation, Liberty Mutual and TD Ameritrade. Currently, Ben works is the VP, Strategy Director at Jack Morton Worldwide.
  S309
Coping with Cross-Screen Consumption
  S310
How to Make Events Digital and Data Driven
  S118
Mastering Measurement, Reporting and ROI




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