|
SUNDAY |
8:30 AM - 4:30 PM
|
S201
ALL-DAY WORKSHOP:
Trade Show Rookies “Quick-Start” Program
|
8:30 AM - 12:00 PM
|
S101
HALF-DAY WORKSHOP:
Overcoming the Fear of ROI
|
S114
NEW
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
The Power of Metrics
|
S202
NEW
HALF-DAY WORKSHOP:
Pulling Back the Curtain - How Your Exhibit Builder Determines Prices
|
S204
HALF-DAY WORKSHOP:
Stop Wasting Time – Organize Your Planning with Templates
|
S415
NEW
HALF-DAY WORKSHOP:
Create Your Next Interactive Event and Conference Experience
|
S511
NEW
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Becoming Strategic Increases Your Personal Brand
|
S601
HALF-DAY WORKSHOP:
Do Your Own Staff Training
|
S701
HALF-DAY WORKSHOP:
International Cultural Protocol
|
9:00 AM - 2:00 PM
|
S416
NEW
HALF-DAY WORKSHOP & FIELD TRIP:
Unique Venues - Four Exciting Las Vegas Venues that will Dazzle Your Guests
|
1:00 PM - 4:30 PM
|
S102
HALF-DAY WORKSHOP:
Connect the Dots: Matching Measurement to Business Objectives
|
S116
NEW
HALF-DAY WORKSHOP:
Lean Six Sigma for Exhibitors
|
S205
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
The SMART Event and Trade Show Strategists' Toolkit
|
S208
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program
|
S213
NEW
HALF-DAY WORKSHOP & AUTHORS EXECUTIVE SERIES:
FISH! Goes to a Trade Show - Applying the Four Principles of the FISH! Philosophy to the Trade Show Floor
|
S308
NEW
HALF-DAY WORKSHOP:
Unleashing the Power of Social Media
|
S502
HALF-DAY WORKSHOP:
Women in Command: A Business Guide for the Successful Woman
|
S515
NEW
HALF-DAY WORKSHOP:
Presentation Skills for Marketing Professionals
|
S708
HALF-DAY WORKSHOP:
International Exhibiting – A Primer for Success
|
|
MONDAY |
8:00 AM - 9:30 AM
|
M107
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different
|
M118
You Know What to Measure - But How Do You Actually Measure It?
|
M206
NEW
Four Keys to a Successful Negotiation
|
M207
Vendors: Who They Are and How To Effectively Utilize Them
|
M306
NEW
Giving Your Event an Afterlife: Maximizing the Power of Video and Photos
|
M31513
CTSM
Integrated Marketing Communications
|
M324
NEW
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
Advanced Trade Show Selling Skills - Why Settle for Leads When You Can Get So Much More
|
M326
NEW
ADVANCED LEARNING SESSION:
Socialgraphics: Inspiring Trade Show Visitors To Share Your Content Across Their Social Networks
|
M412
Create Interactive Event and Conference Experiences - That Work!
|
M41613
CTSM
The Basics of Event Planning and Management
|
M503
NEW
Strategic Connections: Building Meaningful Relationships for Both Personal and Professional Growth
|
M61913
CTSM
Exhibit Design – From Concept to Completion
|
M621
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.
|
M704
Welcoming International Visitors
|
M706
Exhibiting in Dubai and Abu Dhabi
|
8:30 AM - 11:30 AM
|
M620
HALF-DAY WORKSHOP & FIELD TRIP:
Exhibit Trek!
|
10:00 AM - 11:30 AM
|
M10513
CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
|
M108
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different (continued)
|
M121
NEW
PROFILE IN EXCELLENCE:
Hospira: Paper to Performance
|
M20213
CTSM
Basic Project Management and Reporting Skills
|
M220
Best People Forward: How to Send a "World-Class" Exhibit Staff to Your Next Show
|
M304
NEW
Creating an Internal Resource Guide for Your Booth Staff
|
M305
ADVANCED LEARNING SESSION:
Public Relations 2.0 and Beyond
|
M315
Blogging - Your Marketing Tool for Trade Shows
|
M329
To Tweet or Not to Tweet: Navigating Legal Pitfalls to Make Social Media Work for You
|
M41713
CTSM
The Basics of Event Logistics and Implementation
|
M421
NEW
The Event within the Event (How to Grow When There's No Place to Go)
Session is sold out
|
M507
ADVANCED LEARNING SESSION:
Managing in a Changing Environment
|
M522
NEW
AUTHORS EXECUTIVE SERIES:
You Are a Brand! - Market Your Most Important Product, Brand You
|
M611
Use of Lighting and AV Technology to Create Memorable Experiences: Understanding the Terminology
|
M615
NEW
Hands On and Tech Possible
|
M709
Global Logistics & Planning
|
3:45 PM - 5:15 PM
|
M115
How to Create Event Communications That Attract and Sell Customers ... and Even Impress the Company President
|
M124
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!
|
M20313
CTSM
The Nuts and Bolts of Budgeting for Results
Session is sold out
|
M21313
CTSM
Beyond the Basics of Booth Selling
|
M307
NEW
ADVANCED LEARNING SESSION:
Creative Thinking to Reinvigorate Your Program
|
M323
State-of-the-Art Eight-Step Pre-Show Marketing System
|
M325
NEW
AUTHORS EXECUTIVE SERIES:
Breakthrough Branding: How To Develop Breakthrough Marketing, Meetings, Trade Shows and Events
|
M411
NEW
Sponsorships That Support Trade Show Success
|
M414
ADVANCED LEARNING SESSION:
Steps for Developing an Event Strategy that Matches Your Company's Business Priorities
|
M419
NEW
How To Plan and Execute a Successful Client Dinner
|
M506
NEW
TOMATO SAUCE! How to Keep Yourself “Top Of Mind Through Others”
|
M508
Organizing 101: Business and Residential Organizing
|
M604
NEW
Around the World in 90 Minutes: Experiential Design Trends from Expo 2012 and Olympic Park
|
M605
AUTHORS EXECUTIVE SERIES:
Creating Real Appeal - Adding Authenticity to Your Exhibits
|
M61713
CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
|
M715
NEW
The Dragon Has Arrived - China and Expositions
|
|
TUESDAY |
8:00 AM - 9:30 AM
|
T123
NEW
AUTHORS EXECUTIVE SERIES:
ROI Measurement and Analysis Techniques
|
T20613
CTSM
Show Operation Basics – Part I: Pre-Show Planning
|
T218
NEW
The Trade Show Supplier Ecosystem - Today and Tomorrow
|
T303
NEW
Don't Waste My Time: Make Trade Shows Worth Their High Cost
|
T31513
CTSM
Integrated Marketing Communications
|
T322
ADVANCED LEARNING SESSION:
Taking Your Social Media to the Next Level
|
T409
I Can't Eat That! How to Incorporate Special Dietary Needs into F&B Plans
|
T413
NEW
Powering Up Corporate Sales Meetings, Leadership Summits and Other Events with New Interactive and Engagement Techniques
|
T514
Preparing, Developing, and Submitting a Quality CTSM Portfolio
|
T52113
CTSM
Negotiating Skills to Win
|
T607
ADVANCED LEARNING SESSION:
Insights in Innovation
|
T616
NEW
Germany's Secrets for Green Exhibiting
|
T61713
CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
|
T714
NEW
How To Successfully Participate in German (European) Trade Shows
|
8:00 AM - 11:30 AM
|
T406
HALF-DAY WORKSHOP & FIELD TRIP:
The Best Thing is Being There – Site Inspection Workshop
Session is sold out
|
T519
HALF-DAY WORKSHOP:
Organizing 201: Papers, Piles and Procrastination
|
10:00 AM - 11:30 AM
|
T104
ADVANCED LEARNING SESSION:
Measurement – Did the Strategies and Tactics Work?
|
T120
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
|
T20113
CTSM
Selecting the Right Shows: The Critical Decision
|
T20913
CTSM
Show Operation Basics – Part II: On-Site Implementation
|
T221
NEW
Confessions of an Event Marketing Enthusiast: How I Learned to Navigate in a Changing Environment
|
T320
NEW
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
A Strategic Approach to Social Media Your CFO Will Respect
|
T328
Best of Pre-At-Post Show Creative Ideas and Strategic Approaches
|
T401
Hybrid Events - A Success Story
|
T418
NEW
Supplier Forum - What Suppliers Must Know for Success
|
T501
NEW
Why Can't We Just Get Along? An Interactive Conversation about the Challenges of the Multi-Generational Workplace
|
T52313
CTSM
Communicating With Others: Essentials for Success
|
T608
ADVANCED LEARNING SESSION:
Insights in Innovation (continued)
|
T61913
CTSM
Exhibit Design – From Concept to Completion
|
T622
NEW
Enhanced Experiential Marketing by Design
|
T710
Passport to the Future of Design
|
3:45 PM - 5:15 PM
|
T105
ADVANCED LEARNING SESSION:
It’s Time to Get Results
|
T10813
CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
|
T20213
CTSM
Basic Project Management and Reporting Skills
|
T20413
CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
|
T215
Trade Shows: The Big Picture
|
T302
Large Company or Small Company - Point/Counterpoint on Integrated Marketing Approaches That Work
|
T311
NEW
PROFILE IN EXCELLENCE:
Legrand|Ortronics: Interactive Booth Technologies Breed Scorching Hot Leads Your Sales Team Will Love
|
T31113
CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
|
T403
Breaking News! New Laws Impact Hotels and Planners
|
T408
Meetings Beyond Logistics: Principles, Practices & Play
|
T422
NEW
From Marketing to Measurement: 10 Steps to a Great Corporate Event
|
T510
NEW
Sales Energy - Having the "Juice" to Be Better Every Day
|
T513
MYOB (Mind Your Own Business) - Personal Promotions to Jump-Start Your Job or Find a New One
|
T609
NEW
The Art of an Effective Booth Presentation - "The Goldilocks Effect"
|
T619
Planning and Budgeting for Lighting
|
T713
NEW
Europe's Second Level Venues
|
|
WEDNESDAY |
8:00 AM - 9:30 AM
|
W10813
CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
|
W119
How to Successfully Use Online and Mobile Lead Management Solutions
|
W20613
CTSM
Show Operation Basics – Part I: Pre-Show Planning
|
W20713
CTSM
Exhibiting and the Law: What You Need to Know
|
W217
NEW
Technology for the SOHO (Small Office/Home Office) and Road Warrior -- How To Make It Work For You
|
W301
NEW
Using the Tech Toolbox to Meet Your Objectives
|
W31113
CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
|
W312
NEW
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
Social Media: Pre, At and Post-Show
|
W316
The Millennials are Coming!
|
W420
NEW
Building a Roadmap to a Successful Event
|
W509
Getting Started in Consulting – Things to Consider
|
W517
NEW
Life Balance - A Healthier You (On the Road)
|
W603
How To WOW
|
W612
Creating Innovative Exhibit and Event Experiences
|
W703
Exhibiting in the U.S. for an International Company
|
8:00 AM - 11:30 AM
|
W406
HALF-DAY WORKSHOP & FIELD TRIP:
The Best Thing is Being There – Site Inspection Workshop
|
W410
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Event Portfolio Alignment
Session is sold out
|
10:00 AM - 11:30 AM
|
W10513
CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
|
W109
NEW
How to Measure the Value of Trade Show Participation - Practical Application: Part II
|
W117
NEW
PROFILE IN EXCELLENCE & ADVANCED LEARNING SESSION:
Abbott Vascular: How To Measure and Analyze Exhibit Spaces
|
W209
NEW
Selecting the Right Event -The First Time
|
W20913
CTSM
Show Operation Basics – Part II: On-Site Implementation
|
W214
Booth Basics Boot Camp: Lessons from the Trade Show Floor
|
W30813
CTSM
Business Marketing Strategies and Trade Shows
|
W313
NEW
ADVANCED LEARNING SESSION:
13 Social Media Trends to Watch For
|
W321
Making the Leap from Logistics Command to Brand Command
|
W407
NEW
Risk Avoidance Contracting Essentials for the Independent Meeting Planner
|
W41913
CTSM
Liquor Liability and the Law: What You Need to Know
|
W512
Leadership: How Would I Know It If I See It?
|
W516
NEW
Show and Tell: Presenting Yourself Professionally
|
W520
Take Time to Invest in the Best Use of Your Time
|
W613
Creating Innovative Exhibit and Event Experiences (continued)
|
W705
Developing a Global Exhibit Program - Creativity and Consensus Building
|
3:45 PM - 5:15 PM
|
W103
NEW
Measuring Soft Objectives
|
W111
ADVANCED LEARNING SESSION:
Understanding Attendee Interests, Behavior and Preferences to Increase Revenue
|
W20313
CTSM
The Nuts and Bolts of Budgeting for Results
|
W20413
CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
|
W212
NEW
Planning for Success: An Account Executive's Perspective
|
W309
NEW
Why Mobile Really Matters for Trade Shows and Events
|
W314
Using Target Audience Profiles to Create Memorable Events that Drive Results
|
W327
Facebook, LinkedIn, and Twitter, Oh My!
|
W417
High Touch Experiences: Consider Integrating VIP Events
|
W504
NEW
Times and Fashion Change, Ethics Never Go Out of Style
|
W518
Listening Like You Mean It, Speaking Like You Heard It
|
W602
NEW
Experiential Storytelling: Where Customer-Centric Content is King
|
W614
NEW
PROFILE IN EXCELLENCE:
Bell Helicopter: The Element of Surprise
Session is sold out
|
W62413
CTSM
Green Trade Shows
|
W707
Exhibiting in Europe for Beginners
|
|
THURSDAY |
8:00 AM - 9:30 AM
|
R106
NEW
PROFILE IN EXCELLENCE:
Medtronic: The Convention Program Scorecard
|
R112
NEW
Get the Most from Pre-During-Post
|
R21313
CTSM
Beyond the Basics of Booth Selling
|
R310
NEW
Tap Your Agency to Super-Charge Your Content
|
R402
Defending Your (Contract) Clauses!
|
R404
NEW
ADVANCED LEARNING SESSION:
101 Ways to Differentiate Your Event
|
R52113
CTSM
Negotiating Skills to Win
|
R617
Technology WOW!
|
R711
ADVANCED LEARNING SESSION:
Global Frameworks - Part I
|
8:00 AM - 11:30 AM
|
R219
NEW
HALF-DAY WORKSHOP:
There's an App for That: Using iPads, Tablets and Other Mobile Devices for Exhibitions and Events
|
R318
HALF-DAY WORKSHOP:
How to Write Your Social Media Plan in Eight Steps
|
9:00 AM - 2:00 PM
|
R416
NEW
HALF-DAY WORKSHOP & FIELD TRIP:
Four Exciting Las Vegas Venues that will Dazzle Your Guests
|
10:00 AM - 11:30 AM
|
R122
NEW
Effective Methods for Measuring Awareness
|
R20113
CTSM
Selecting the Right Shows: The Critical Decision
|
R210
Who's Minding the Booth?
|
R331
ADVANCED LEARNING SESSION:
Exhibit Thinking 2.0
|
R405
NEW
ADVANCED LEARNING SESSION:
101 Ways to Differentiate Your Event (continued)
|
R521
NEW
Position Yourself for Success
|
R52313
CTSM
Communicating With Others: Essentials for Success
|
R618
Choosing Interactives to Attract and Engage
|
R712
ADVANCED LEARNING SESSION:
Global Frameworks - Part II
|
1:00 PM - 2:30 PM
|
R110
Don't M.I.S. Your Target
|
R20713
CTSM
Exhibiting and the Law: What You Need to Know
|
R216
RFIs and RFPs: Asking the Right Questions - Choosing the Right Partner (A Supplier Perspective)
|
R30813
CTSM
Business Marketing Strategies and Trade Shows
|
R319
NEW
PROFILE IN EXCELLENCE:
Neutrogena: Collaboration Produced Breakthrough Results
|
R606
NEW
ADVANCED LEARNING SESSION:
Employing Sensory Simulation in Face-to-Face Marketing
|
R610
Gathering the RIGHT Crowd – Engagement Strategies that Attract, Retain, and Qualify a Target Audience
|
R702
NEW
One Globe, One Program: How To Create a Centralized Global Event and Exhibition Program
|
3:00 PM - 4:30 PM
|
R113
NEW
Create Leads Salespeople Actually Want
|
R203
NEW
Align Your Exhibit Face-to-Face Interactions with What Attendees Value Most
|
R211
NEW
Shows and Events from a Salesperson's Perspective
|
R317
ADVANCED LEARNING SESSION:
Advanced Social Media for Events
|
R330
No Exhibit is an Island - Integrating Your Program into the Bigger Marketing Plan
|
R41913
CTSM
Liquor Liability and the Law: What You Need to Know
|
R62413
CTSM
Green Trade Shows
|
 |
