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Regardless of booth size and investment level, measurement has become an integral part of many companies' event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:
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| • | Develop measurable objectives
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| • | Determine the best research methodology
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| • | Keep timeliness and simplicity of measurement in mind
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| • | Understand sample size and response rates
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| • | Develop objective-based survey questions
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| • | Utilize RFID, video, free tools, calculators and social media
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| • | Analyze and present results
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| • | Make sound decisions based on research
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