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• Sunday, March 17
• Monday, March 18
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• Wednesday, March 20
• Thursday, March 21
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MONDAY 10:00 AM - 11:30 AM
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M305 ADVANCED LEARNING SESSION:
Public Relations 2.0 and Beyond
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How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? This session is for those who have some PR background and understanding of PR basics. We'll address the following:
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| • | The "new rules" for effective PR
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| • | What social media tools and resources are available and which ones work
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| • | The risks involved with PR 2.0
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| • | How PR 2.0 can enhance your relationship with journalists
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| • | Sources for measuring PR 2.0
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 CTSM Candidates with
5 or more years of experience may take this seminar in place of certain five-digit required
seminars, with prior approval.
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Tell me more
FACULTY:
Terri Douglas
combines a laser-focused commitment to client service with a tenacious pursuit of bottom-line results. A veteran of the high-tech world, she has more than 25 years experience leading the PR/IR activities of industry leaders and emerging growth companies. As co-owner of Catapult PR-IR, Douglas is responsible for the strategy, development, and execution of customized PR programs that move businesses forward. She also leads investor relations initiatives, assists with positioning, messaging, and corporate public relations.
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Marilyn Kroner
Marilyn Kroner, principal, Kroner Communications, has been involved in the trade show industry for over 25 years, planning, managing, and implementing event marketing, public relations, and marketing communications strategies and programs for small, medium and large companies including Quantum Corp., Storage Technology Corp., Exabyte Corp. and Benchmark Storage Innovations. She is currently owner and principal of Kroner Communications, a marketing communications consulting agency, where her clients include Body Bar Inc., EXHIBITOR Media Group, Exhibit Surveys Inc., Limitless Computing Inc., and Rebit Inc.
Connect with Marilyn Kroner:
Twitter
Facebook
LinkedIn
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Additional sessions presented by
Marilyn Kroner:
T501
Why Can't We Just Get Along? An Interactive Conversation about the Challenges of the Multi-Generational Workplace
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