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What happens at the booth is just a small part of your potential impact in today’s socially connected world. Creative marketers who understand the “socialgraphics” of their audiences can develop experiences that get shared—exploding the reach of messages and content. This innovative session will:
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| • | Outline the next generation of audience insight beyond demographics and psychographics
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| • | Demonstrate how to shape experience around the content that people love to share in social media
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| • | Showcase case studies from major brands that have developed live event experiences explicitly designed for sharing
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