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• Sunday, March 17
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THURSDAY 1:00 PM - 2:30 PM
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R319 PROFILE IN EXCELLENCE:
Neutrogena: Collaboration Produced Breakthrough Results
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In this compelling case study, discover how Neutrogena, Giant and GES worked together to create a brand experience for 12,000 attendees at AAD Winter 2012. We’ll examine:
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| • | Group ideation on best practices to build brand equity
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| • | Building buzz around product launch (Ultra Gentle Cleaner)
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| • | Utilizing iPad to maximize enrollment in new professional website
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| • | Leveraging best in class technology solutions to engage the audience
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| • | Creating an experience voted #1 in all categories in post-event survey
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FACULTY:
Don Whittaker
Don Whittaker
Vice President, Business Development, Key Accounts
Global Experience Specialists (GES)
With over 15 years experience in the exhibit and event industry, Don has worked with a diverse client base to produce successful face-to-face marketing programs both domestically and internationally. Based in the San Francisco Bay Area, Don has been privileged to support some of GES’ key accounts including Johnson & Johnson, Gilead Sciences, Intuitive Surgical, TVG and Dendreon. Don specializes in partnering with clients to develop and implement "best in class" digital and interactive solutions keeping clients on the cutting edge of the industry. His diverse Event Marketing experience includes supporting Associations, B to C and B to B Marketing. In 2010 Don led the GES team who designed and produced the Canadian Olympic Pavilion for the 2010 Olympic Games in Vancouver, B.C.
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Shelly Cropper
Shelly Cropper
Senior Manager, Dermatology Marketing—Neutrogena
Shelly is a ten-year veteran of Johnson and Johnson, having served in a number of marketing roles within both the medical device and consumer sectors. Shelly joined Neutrogena three years ago and leads dermatology marketing in the US for the brand. In this role, she is responsible for the “#1 Dermatologist Recommended” claim, achieving the brand’s highest share of recommendations. Neutrogena is now recommended by dermatologists two times more than any other skincare brand—a first in brand history.
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Adam Gelling
Adam Gelling
Principal, Chief Strategic Officer—Giant
Adam brings a diverse healthcare marketing background to Giant, having managed numerous pharmaceutical, medical device, biotech, and diagnostic clients over the past 15 years. Armed with a wealth of branding experience, he brings a unique level of strategic acuity to ensure that client brands exceed expectations. Adam eagerly anticipates the opportunity to contribute to successful campaigns with initiatives that enhance brand success and optimize market potential for client brands throughout their life cycle.
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