REGISTER SEE YOU MARCH 16-20, 2014 EXHIBIT
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• Sunday, March 17
• Monday, March 18
• Tuesday, March 19
• Wednesday, March 20
• Thursday, March 21

 SUNDAY  1:00 PM - 4:30 PM

Learning Track:
Planning & Execution    		   NEW!   Authors Executive Series Workshop

S213 HALF-DAY WORKSHOP & AUTHORS EXECUTIVE SERIES:
FISH! Goes to a Trade Show - Applying the Four Principles of the FISH! Philosophy to the Trade Show Floor

FISH! is the story of Seattle's world famous Pike Place Fish Market. In this workshop we will discuss the recently released book entitled "FISH! Goes to a Trade Show" and work through a staff training session using the FISH! Goes to a Trade Show - Application Kit. Some of the topics we will cover include:

•  Research data that inspires behavior

•  Viewing the FISH! video

•  Stimulating enthusiastic behavior

•  Techniques for deep listening

•  Driving discussions to next steps


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AUTHOR:

Mike Mraz, (CTSM candidate)
 Over the past 15+ years Mike Mraz has spoken to more than 100,000 marketing professionals all over North America. He has been on the teaching faculty of The Exhibitor Show for several years and is dedicated to increasing the effectiveness of face-2-face marketing in all capacities. Mike is a member if the International Association of Events & Exhibits (IAEE) and is one of a handful of people to be certified to conduct ROI education through CEIR’s ROI Toolkit program.


  Exhibitor Media Group websites: EXHIBITOR Magazine • Find It - Marketplace • EXHIBITOR eTrak • EXHIBITORFastTrak • Certified Trade Show Marketer • GRAVITY FREE
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