REGISTER SEE YOU MARCH 16-20, 2014 EXHIBIT
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Sunday, March 17
Monday, March 18
Tuesday, March 19
Wednesday, March 20
Thursday, March 21

 TUESDAY  8:00 AM - 9:30 AM

Learning Track:
Measurement & Results   
   NEW!   Authors Executive Series

T123 AUTHORS EXECUTIVE SERIES:
ROI Measurement and Analysis Techniques

Companies and people measure what they value. However, organizations commonly wonder why they aren’t seen as “people-focused” when they only measure the bottom line numbers. In this session, participants will learn:

•  How to evaluate ROO, ROI and develop strategic measurement goals

•  What metrics drive the business and how to identify changes and trends that signal when to migrate to the next level

•  Different measurement vehicles such as video, RFID and survey mechanisms

•  Tools to assess different metrics and the questions they answer

•  How to measure the effectiveness of execution and improve return on investment (ROI)


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AUTHOR:

Marty Smith
For more than two decades, Martin (Marty) Smith, founder of BuyerBehaviorMETRICS (bbmgo), has helped dozens of trade shows and hundreds of trade show exhibitors realize millions of dollars in increased revenues and reduced costs. He is a Lean Six Sigma Master Black Belt Sensei who is considered to be the leading expert regarding the purchase experience and buying behavior marketing at trade shows. As part of his campaign to revolutionize the world of sales and marketing for trade shows, Smith has published three books, “The New Exhibitor,” “Orange Belt for Exhibitors” and “The Show Approach.”

Connect with Marty Smith:

 Twitter

Additional sessions presented by
Marty Smith:
M121
Profile In Excellence: Hospira: Paper to Performance

S116
Half-Day Workshop: Lean Six Sigma for Exhibitors

W117
Profile In Excellence & Advanced Learning Session: Abbott Vascular: How To Measure and Analyze Exhibit Spaces




Skip Cox
is president of Exhibit Surveys Inc., a marketing research and consulting organization for the exposition and event marketing industry. Cox's early contributions to exhibit research were studies of memorability and the effect of booth location on exhibit performance. He now focuses his attention on new diagnostic tools for event managers.

Additional sessions presented by
Skip Cox:
M414
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities





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