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Trade shows and the ecosystem to support them have evolved from a cottage industry to a national and global network of suppliers. This session dives into what the impact of an evolving ecosystem is on your trade show program. In this session, you’ll learn:
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| • | What is the trade show ecosystem
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| • | What the ecosystem looks like today and what will it look like tomorrow
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| • | Whether your program is aligned with the proper partners
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| • | What changes can you anticipate in the future so you’re prepared to maximize your program efficiency and success
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