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One of the biggest complaints from trade show managers is a lack of respect by upper management. The reason for this is often the inability to demonstrate ROI. Your social media strategy needs to be about more than number of “followers” and how many visitors are “checking in”. In this interactive session you will learn how to:
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| • | Create a social media plan grounded in strategy, not tactics
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| • | Measure ROI and where to go for help when you need it
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| • | Assign a dollar value to complicated outcomes
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| • | Turn your social media plan into a content marketing machine
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