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All 200+ Sessions
75 New Sessions
CTSM Required Sessions

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Exhibits & Experiences

Advanced Learning
Author's Executive Series
Field Trips
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

Sunday, March 17
Monday, March 18
Tuesday, March 19
Wednesday, March 20
Thursday, March 21


Carlos Caballero
Carlos Caballero, technical director, GPO.Display
Exhibiting in Latin America


Dax Callner
Dax Callner leads the strategy practice at Sparks, a role he assumed in February, 2014. Callner cut his teeth at Jack Morton and Momentum Worldwide, and in 2012 he co-founded the marketing consultancy, Crux. He has over 15 years of experience developing B2B and consumer initiatives for P&G, Merck, General Mills, American Express, Pitney Bowes, The Home Depot, Microsoft, Intel, eBay and many others. Callner is currently writing a book focused on social media archetypes.
Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities
Half-Day Workshop & Advanced Learning Session: Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program


Terry Campanaro
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company’s largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.
Half-Day Workshop: International Exhibiting – A Primer for Success


Orrie Capone
Orrie Capone has over 20 years experience in the three-dimensional marketing communications field as a Senior Manager, Account Manager, and Account Executive. He is part of the senior management team which has made SPOON into one of the most respected and successful event companies in the industry over the last 15 years. He is involved with SPOON’s major accounts and day-to-day marketing and sales operation. Orrie leads SPOON’s initiative to support client brand equity and integrate marketing objectives in client projects and programs.
In It To Win It: Confidently Presenting Program Solutions for Management Approval


Shana Carr
Shana Carr has over 18 years experience in the trade show and event marketing industry. She brings a passion for the business and a well-rounded, multi-faceted background. Shana began her career with Giltspur (later Exhibitgroup/Giltspur) where she quickly advanced and evolved through many different roles including estimating, project management, product management, and sales management. Later she joined Derse as the General Manager of the Milwaukee then Las Vegas divisions. She joined MC˛ in 2007 as the General Manager of the Southwest Division and is now the Division President responsible for the overall management of the group, which includes the Las Vegas, San Francisco and Kingman facilities.
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.


Diane Cashin
Diane Cashin, President & CEO of True North Enterprise, provides both strategic planning services to organizations and executive transformation coaching to organization leaders. In her role as business consultant, Diane helps organizations hone their Vision and Mission and align the organization's operations and tactical execution to achieve their goals.
Half-Day Workshop & Authors Executive Series: Women Are on the Move! What Does it Take to Get a Seat at the Table and What Do You Do When You Get There?


Jessie Chavarin-Jimenez
Jessie Chavarin-Jimenez, Events Marketing Manager at AudaExplore, a leading provider of automotive claims, underwriting and information solutions. She has been in corporate event management and trade show marketing in the Autobody repair and claims industry for over 15 years and has seen products develop, from hard cover estimating books to interactive software platforms.
Profile In Excellence: AudaExplore: The Smarter Way to Launch a New Product


Katharine Chestnut Klang, CTSM, Diamond Level
With 25+ years experience, Katharine started as an ad agency art director before transitioning to client-side marketing communications. Strategic planning and measurement of her own programs became her passion. Involvement in every level of the creative and marketing process, she brings a practical working knowledge to every project. Experience in a variety of industries: electronics, natural foods, software, and engineering among others, allows her to bring inventiveness to her solutions. She is a contributing writer for marketing publications and a regular at the Exhibitor Show for 13+ years on such topics of Strategic Planning, Measurement, Integrated Marketing Communications and more.
Integrated Marketing Communications
Integrated Marketing Communications
Half-Day Workshop: Connect the Dots: Matching Measurement to Business Objectives


William Collins
William Collins has more than 20 years experience creating and delivering technology based product solutions and currently serves as the vice president of product development for Freeman. William has been a frequent exhibitor throughout his career and leverages his marketing expertise to plan and deliver a WOW event every time.
Turn Your Next Show Into a Wow Show


Steve Cook
Stephen Cook, president of Cleanroom-Design, is an expert with tradeshow exhibits and retail environments. He has seventeen years in the industry and is a multiple award winner with clients like Doc Martens, Sony PlayStation and Rocawear. Stephen graduated from Western Washington University with a BA in arts and sciences, focusing on industrial design.
Achieving Your Optimal Design in Europe


Rebecca Coons
Rebecca Coons has been in the live meeting and event marketing industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. Rebecca is currently President of Nalu.
The Basics of Event Logistics and Implementation
The Basics of Event Planning and Management


Andy Core, MS
is a healthy-lifestyle realist who provides high energy self help that works. Core teaches principles that help people feel better, look better and be better. And by doing this he builds teams that cost less, have better attitudes and accomplish more.
Authors Executive Series: Life Balance - A Healthier You (On the Road)
Sales Energy - Having the "Juice" to Be Better Every Day


Skip Cox
is president of Exhibit Surveys Inc., a marketing research and consulting organization for the exposition and event marketing industry. Cox's early contributions to exhibit research were studies of memorability and the effect of booth location on exhibit performance. He now focuses his attention on new diagnostic tools for event managers.
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities

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