REGISTER SEE YOU MARCH 16-20, 2014 EXHIBIT
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All 200+ Sessions
75 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 17
Monday, March 18
Tuesday, March 19
Wednesday, March 20
Thursday, March 21
FACULTY

 

Carlos Caballero
Carlos Caballero, technical director, GPO.Display
  W705
Exhibiting in Latin America

 

Dax Callner
Dax Callner leads the strategy practice at Sparks, a role he assumed in February, 2014. Callner cut his teeth at Jack Morton and Momentum Worldwide, and in 2012 he co-founded the marketing consultancy, Crux. He has over 15 years of experience developing B2B and consumer initiatives for P&G, Merck, General Mills, American Express, Pitney Bowes, The Home Depot, Microsoft, Intel, eBay and many others. Callner is currently writing a book focused on social media archetypes.
  R304
Content + Interactions: A Formula for Effective Marketing Impact
  S119
Quantifying Event Impact
  S323
Audience Trends with Social Integration into Events

 

Terry Campanaro
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company’s largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.
  S708
International Exhibiting – A Primer for Success

 

Orrie Capone
Orrie Capone has over 20 years experience in the three-dimensional marketing communications field as a Senior Manager, Account Manager, and Account Executive. He is part of the senior management team which has made SPOON into one of the most respected and successful event companies in the industry over the last 15 years. He is involved with SPOON’s major accounts and day-to-day marketing and sales operation. Orrie leads SPOON’s initiative to support client brand equity and integrate marketing objectives in client projects and programs.
  R213
In It To Win It: Confidently Presenting Program Solutions for Management Approval

 

Diane Cashin
Diane Cashin, President & CEO of True North Enterprise, provides both strategic planning services to organizations and executive transformation coaching to organization leaders. In her role as business consultant, Diane helps organizations hone their Vision and Mission and align the organization's operations and tactical execution to achieve their goals.
  S505
Career Planning for the Seasoned Professional
  S504
Re-Inventing You: A Personal and Professional Development Workshop

 

Katharine Chestnut Klang, CTSM, Diamond Level
With 25+ years experience, Katharine started as an ad agency art director before transitioning to client-side marketing communications. Strategic planning and measurement of her own programs became her passion. Involvement in every level of the creative and marketing process, she brings a practical working knowledge to every project. Experience in a variety of industries: electronics, natural foods, software, and engineering among others, allows her to bring inventiveness to her solutions. She is a contributing writer for marketing publications and a regular at the Exhibitor Show for 13+ years on such topics of Strategic Planning, Measurement, Integrated Marketing Communications and more.
  M31515
Integrated Marketing Communications
  S311
Beyond the Talking Head: Developing and Scoring Your Speaker Program
  S121
The Long Game: Strategies Beyond Mass Lead Gathering
  S102
Connect the Dots: Matching Measurement to Business Objectives
  T31515
Integrated Marketing Communications

 

Andrew Childers
Andrew Childers acts at the bridge between the US and Germany as a sales and marketing person for von Hagen Design. Working from the company’s headquarters in Blomberg, Germany, his primary responsibilities include the development of sales campaigns targeting European exhibitors as well as leading the firm’s recently formed partnership with Skyline. Childers is an experienced international sales person with professional roots in the trade fairs industry and a formal education in marketing and advertising.
  S701
When in Rome: The New Norms for Exhibiting in Europe
  S701
International Cultural Protocol

 

Dominique Cook, CTSM, Gold Level
Dominique Cook, Gold Level CTSM, is the Trade Show Coordinator for Marvin Windows and Doors. Dominique sits on Exhibitor Advisory Committees/Boards for many of her trade shows, the EXHIBITOR Editorial Advisory Board and is a member and committee chair for the Exhibit and Event Marketers Association.
  S623
Collaboration: Pathway to Smooth Exhibit Operations

 

Rebecca Coons
Rebecca Coons has been in the live meeting and event marketing industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. Rebecca is currently President of Nalu.
  W41615
The Basics of Event Planning and Management
  W41715
The Basics of Event Logistics and Implementation

 

Alan Cordial
Alan Cordial 
 Sr. Vice President Account Development, MC˛ With 35 years experience Alan is a frequent speaker and contributor to exhibit and event industry publications. As an AE, managed an annual client event portfolio in excess of $17 million. He has served on the board of Directors for both EDPA and TSEA and remains active as a member of the EDPA Foundation. He co-founded calan communications, whose industry software is run by several of the industry’s most prominent exhibit suppliers.
  S217
RFP: The Naked Truth

 

Andy Core, MS
is a healthy-lifestyle realist who provides high energy self help that works. Core teaches principles that help people feel better, look better and be better. And by doing this he builds teams that cost less, have better attitudes and accomplish more.
  W517
Life Balance - A Healthier You (On the Road)
  T510
Sales Energy - Having the "Juice" to Be Better Every Day

 

Trish Costello
Trish Costello, Creative Director at Jack Morton Exhibits, infuses her background in brand experience strategy and design into 3D environments. Trish has shaped powerful experiences ranging from tradeshow exhibits to mobile tours to retail environments for clients such as 2(X)IST, eBay Motors, TD Ameritrade, Johnson & Johnson, and Revlon.
  S324
2(X)IST: Revolutionize Your Exhibits with Brand Experience Guidelines




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