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Conference & Exhibition: March 1-5, 2015. Mandalay Bay Convention Center, Las Vegas
EXHIBITOR2015 sessions and registration will be online November 1, 2014 Notify Me
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Sunday, March 16
Monday, March 17
Tuesday, March 18
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Thursday, March 20

 SUNDAY  1:00 PM - 4:30 PM

Learning Track:
Global   

S708 
International Exhibiting – A Primer for Success

This half-day workshop will present a 360 degree view of international exhibiting; examining the three familiar planning phases:
 
•  Pre-Show: determining tactics for global brand positioning, successful interface with show organizers, choice of international service providers and budget control
 
•  Show-Site: examine the various cultures and regulatory environments and give insight to the extra challenges compared to exhibiting domestically
 
•  Post-Show: determining the success of the exhibition from a number of perspectives: ROI, market penetration, message delivery

This is an ideal workshop for exhibit managers new to the international marketplace as well as giving a good holistic review for more seasoned hands.

CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Interested in this session?
EXHIBITOR2015 registration will be online November 1, 2014.
Notify Me

FACULTY:

Errol Ahearn
Errol Ahearn Vice President- Executive Administration for Design & Creative, Global Experience Specialists (GES), Boston. Errol is an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network of designers focused on global exhibiting. With over 25 years of experience, including 20 years with GES, Errol has designed successful programs for clients such as Bristol-Myers Squibb, Novartis, P&G Pet Care and Neutrogena.

Connect with Errol Ahearn:

 Speaker's Blog

 Facebook

Additional sessions presented by
Errol Ahearn:

M620
Exhibit Trek!

M62015
The @show Experience: Understanding the Essentials of Exhibit Design

W62015
The @show Experience: Understanding the Essentials of Exhibit Design




Terry Campanaro
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company’s largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.




Richard Ellis
Richard is a Business Studies graduate of Nottingham Trent University, with five years’ experience in supply chain and export sales with a leading FMCG company prior to joining GES at the beginning of 2011. During his relatively short time with SDD, Richard has assumed responsibility for the international exhibit management of one of the company’s leading healthcare accounts.




Cindy McCormick, CTSM
Cindy McCormick, CTSM, MSIS, senior manager, convention marketing, Novo Nordisk



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