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See You Next Year at EXHIBITOR2015
Conference & Exhibition: March 1-5, 2015. Mandalay Bay Convention Center, Las Vegas
EXHIBITOR2015 sessions and registration will be online November 1, 2014 Notify Me
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60 New Sessions
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Sunday, March 16
Monday, March 17
Tuesday, March 18
Wednesday, March 19
Thursday, March 20

 TUESDAY  8:00 AM - 9:30 AM

Learning Track:
Marketing & Communications   
   NEW!  

T313 
Outside the Booth: Finding Event Marketing Inspiration in Unusual Places

Explore beyond the trade show floor to discover creative trends and engagement strategies to enhance your event marketing programs. We’ll examine festivals, art installations, pop culture fashions, up-and-coming technology and much more. In this interactive session, be prepared to share creative ideas that have inspired you—and to brainstorm on using these ideas to improve your trade show and event results. You will:
 
•  Translate creative trends for face-to-face experiences and environments
 
•  Learn how to recognize and vet new ideas
 
•  Analyze successful examples of these trends
 
•  Discuss over two dozen small and big concepts and applications


Interested in this session?
EXHIBITOR2015 registration will be online November 1, 2014.
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FACULTY:

Dan Cox
Dan Cox, Strategic Account Executive and Creative Producer, Live Marketing Drawing on 10+ years producing and acting in theater, as Strategic Account Executive and Creative Producer Dan works with a wide range of clients to strategize and produce creative trade show programs. From his time working with the world renowned Chicago Shakespeare Theater, Chicago Opera Vanguard, The Goodman Theatre, Victory Gardens Theater, and other theatrical productions, Dan brings a fresh perspective for applying performance approaches and live theater trends to the trade show and event space to communicate, engage, and delight attendees.




Liz Nacron
As Chief Production Strategist of Live Marketing, Liz Nacron drives all phases of production and serves as primary creative liaison. She ensures program excellence and continually instills best practices across her entire team. As Executive Producer of Live Marketing, Liz has been the lynchpin at the center of strategic concept development, production, execution, budgeting, and client service for a wide array of complex and robust event and trade show programs from concept inception to seamless onsite execution. From Fortune 500 companies to start-ups, Liz’s live, online, and hybrid event experience lies in a diverse array of industries ranging from healthcare to technology to financial and beyond. Liz possesses the rare combination of masterful production expertise and a strategically creative mindset. She is especially skilled in cross-collaboration, producing projects ranging from complex integrated trade show programs to large-scale executive summit meetings, including product launches, award ceremonies, sales meetings, and VIP events. Liz's reputation as being a steadfast and passionate partner is truly exemplified in her calm, focused, and dedicated work ethic.



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