EXHIBITOR2007 Audit
Transparency, Integrity and Value for
Exhibitors
and Sponsor Partners
Your decision to make EXHIBITOR2008 part of your marketing strategy is not taken for granted. We know that as an exhibit professional you depend on the numbers, so we're pleased to present you with ours. This certified audit is part of our commitment to continue earning your confidence.
The impressive growth of EXHIBITOR Show has many longtime exhibitors ecstatic. They see ROI get better and better each year. Be sure to read the prospectus to see what they have to say.
EXHIBITOR is the only industry show that publishes its audit.
What is an Event Attendance Audit?
The Event Attendance Audit is an objective review by an independent (and certified) auditor of registration data (including interviews) to objectively confirm the number of Exhibit Only and paid Conference Delegates who actually attended an event or trade show. The report by the auditor summarizes the data.
Why Audit?
There are several reasons why it is important to audit an event or trade show:
1) To ensure confidence and consistency in the audit information.
2) To help ensure your event or trade show objectives are realistic and achievable.
3) To help you budget and plan more effectively.
Audit conducted by
Founded in 1963, Exhibit Surveys, Inc. pioneered the field of exposition research, established metrics that have become the standards of the industry, and developed unique diagnostic tools to provide guidance and sound recommendations to our clients. We also maintain the most comprehensive database of audience profile and exhibit performance characteristics.
Phone: 1.800.224.3170 info@exhibitsurveys.com
The Exhibition and Event Industry Audit Commission (EEIAC) provides structure and direction for the proper implementation of independently conducted exhibition and event attendance audits and promotes the wider use of such audits. The EEIAC represents the broadest cross-section of users of audited event attendance data including exhibition organizers, exhibitors, corporate event organizers, trade show organizers and advertising and marketing agencies. The EEIAC has created and distributed standards for the conduct of event audits for trade shows and consumer events. For more information about EEIAC contact eeiac@exhibitionaudits.org or go to www.exhibitionaudits.org/Audits.asp.
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Spanning 25 countries, BPA serves more than 2,000 B-to-B publications and 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members.
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