Half-Day Workshop: Leveraging Social Media in Events to Drive Better Engagement and Results
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program. We’ll review the latest case studies and social media platforms. We’ll explore:
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| • | A strategic framework for all points of the event lifecycle
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| • | Just like events, in social media it’s all about good content
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| • | How social media has a high tolerance for experimentation
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| • | Building a social media event scorecard
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