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CONFERENCE SITE
Hyatt Regency Cambridge
575 Memorial Drive
Cambridge, MA 02139

Visit hotel website


CONFERENCE COST
Flex 6 Passport
(SAVE UP TO $575)
Choose 6 sessions
$1,075 Early Bird
$1,195 Regular Rate

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TUESDAY
July 15


8:15-9:00AM
Continental Breakfast / Welcome

9:00-10:30AM
220 
Get Ready! The Industry is Changing

61714  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

WEDNESDAY
July 16


8:15-9:00AM
Continental Breakfast / Welcome

9:00-10:30AM
31214  CTSM
Realizing Your Public Relations Potential SOLD OUT!

415  CTSM 5
From Marketing to Measurement: 10 Steps to a Great Corporate Event

THURSDAY
July 17


8:15-9:00AM
Continental Breakfast / Welcome

9:00-10:30AM
20614  CTSM
Show Operation Basics – Part I: Pre-Show Planning

303 
Profile In Excellence: Iatric Systems: Large Company Visibility for Smaller Companies

10:45AM-12:15PM
20314  CTSM
The Nuts and Bolts of Budgeting for Results

407 
Risk Avoidance Contracting Essentials for the Independent Meeting Planner

10:45AM-12:15PM
10814  CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I

418 
Successfully Incorporate Celebrities and Entertainment into Your Events

10:45AM-12:15PM
117 
You Know What to Measure - But How Do You Actually Measure It?

20914  CTSM
Show Operation Basics – Part II: On-Site Implementation

12:15-1:30PM
Peer2Peer Lunches

12:15-1:30PM
Peer2Peer Lunches

12:15-1:30PM
Lunch

1:30-3:00PM
20414  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

308 
Unleashing the Power of Social Media - Part I

1:30-3:00PM
109 
How to Measure the Value of Trade Show Participation - Practical Application: Part II

306 
An Introduction to Marketing Automation Tools: How To Maximize Your Efforts to Develop Quality Leads for Your Sales Team

1:30-4:30PM
502 
Half-Day Workshop: Women in Command: A Business Guide for the Successful Woman

3:15-4:45PM
20714  CTSM
A Primer in Exhibit Law: A 90-Minute Review of the High-End Legal Concepts that Govern Your Life, and Practical Advice to Keep You Compliant

323 
Unleashing the Power of Social Media - Part II

3:15-4:45PM
314  CTSM 5
Using Target Audience Profiles to Create Memorable Events that Drive Results

62414  CTSM
Green Trade Shows



Hotel and Travel Information
CONFERENCE SITE
Hyatt Regency Cambridge
575 Memorial Drive
Cambridge, MA 02139

Rate $209.00 through 6/20/2014
Click here to make a reservation
or call 888-421-1442

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