Three days of genuine networking, sharing of survival tactics and success stories,
and generated excitement for ongoing education. See what sessions are offered
or view hotel and travel information. Get started now!
CONFERENCE SITE
Hyatt Regency Boston
One Avenue de Lafayette
Boston, MA 02111

Rate $229.00
Click here to make a reservation


TUESDAY
July 16


8:15-9:00AM
Continental Breakfast / Welcome

9:00-10:30AM
103  NEW
Measuring Soft Objectives

20613  CTSM
Show Operation Basics – Part I: Pre-Show Planning

WEDNESDAY
July 17


8:15-9:00AM
Continental Breakfast / Welcome

9:00-10:30AM
118 
You Know What to Measure - But How Do You Actually Measure It?

411  NEW
Sponsorships That Support Trade Show Success

THURSDAY
July 18


8:15-9:00AM
Continental Breakfast / Welcome

9:00-10:30AM
203  NEW
Align Your Exhibit Face-to-Face Interactions with What Attendees Value Most

52113  CTSM
Negotiating Skills to Win

10:45AM-12:15PM
20913  CTSM
Show Operation Basics – Part II: On-Site Implementation

414 
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities

10:45AM-12:15PM
20413  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

606  NEW
Advanced Learning Session: Employing Sensory Simulation in Face-to-Face Marketing

10:45AM-12:15PM
309  NEW
Why Mobile Really Matters for Trade Shows and Events

52313  CTSM
Communicating With Others: Essentials for Success

12:15-1:30PM
Open Mic Forum Lunch Session

12:15-1:30PM
Open Mic Forum Lunch Session

12:15-1:30PM
Lunch

1:30-3:00PM
326  NEW
Advanced Learning Session: Socialgraphics: Inspiring Trade Show Visitors To Share Your Content Across Their Social Networks

61713  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

1:30-3:00PM
107 
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different

20713  CTSM
Exhibiting and the Law: What You Need to Know

1:30-4:30PM
101 
Half-Day Workshop: Overcoming the Fear of ROI

3:15-4:45PM
209  NEW
Selecting the Right Event -The First Time

31113  CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program

3:15-4:45PM
108 
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different (continued)

41913  CTSM
Liquor Liability and the Law: What You Need to Know



Register for Comprehensive Exam
 


Hotel and Travel Information
CONFERENCE SITE
Hyatt Regency Boston
One Avenue de Lafayette
Boston, MA 02111

Rate $229.00
Click here to make a reservation


PARKING
INFORMATION


Parking Information
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DIRECTIONS


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CONFERENCE


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