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Three days of genuine networking, sharing of survival tactics and success stories, and generated excitement for ongoing education. See what sessions are offered or view hotel and travel information. Get started now!
CONFERENCE SITE
Conference Learning Center
500 Interstate W. Parkway
Lithia Springs GA, 30122
770-745-1001


NOTE:
Sessions 30815 and 31115 were listed at incorrect dates in the printed brochure. The dates are correct online.


TUESDAY
June 9


8:15-9:00AM
Continental Breakfast / Welcome

9:00-10:30AM
122 
Make That Show Count: Powerful Strategies to Convert Leads to Sales

20315  CTSM
The Nuts and Bolts of Budgeting for Results

WEDNESDAY
June 10


8:15-9:00AM
Continental Breakfast / Welcome

9:00-10:30AM
20615  CTSM
Show Operation Basics Part I: Pre-Show Planning

617 
Advanced Learning Session:
Best Practices for the New Generation Of Holograms: Engagement and Analytics

THURSDAY
June 11


8:15-9:00AM
Continental Breakfast / Welcome

9:00-10:30AM
31515  CTSM
Integrated Marketing Communications

407 
Risk Avoidance Contracting Essentials for the Independent Meeting Planner

10:45AM-12:15PM
123 
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!

61715  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

10:45AM-12:15PM
112 
Effective Methods for Measuring Awareness

20915  CTSM
Show Operation Basics Part II: On-Site Implementation

10:45AM-12:15PM
31115  CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program

602 
Experiential Storytelling: Where Customer-Centric Content is King

12:15-1:30PM
Peer2Peer Lunches

12:15-1:30PM
Peer2Peer Lunches

12:15-1:30PM
Lunch

1:30-3:00PM
20215  CTSM
Basic Project Management and Reporting Skills

410  CTSM 5
From Marketing to Measurement: 10 Steps to a Great Corporate Event

1:30-3:00PM
117 
You Know What to Measure - But How Do You Actually Measure It?

30815  CTSM
Business Marketing Strategies and Trade Shows

1:30-4:30PM
102 
Half-Day Workshop:
Connect the Dots: How to Match Measurement to Business Objectives

3:15-4:45PM
208 
90 Cost-Cutting Tips and Tricks in 90 Minutes

314  CTSM 5
Using Target Audience Profiles to Create Memorable Events that Drive Results

3:15-4:45PM
20715  CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice

334 
Advanced Learning Session:
Exhibit Thinking 2.0


Comprehensive Exam
The CTSM Comprehensive Exam is offered Thursday from 1:30-4:30 PM for those who qualify. You must register for the exam separately, at least one month prior to the conference.
Register for the Exam
 


Hotel and Travel Information
CONFERENCE SITE

Conference Learning Center
500 Interstate W. Parkway
Lithia Springs GA, 30122
770-745-1001

Lithia Springs is 15 miles
(30 minutes) from downtown Atlanta.


DRIVING DIRECTIONS


From Hartsfield International Airport to MC²
Follow signs out of airport to Camp Creek Parkway go north approximately 15 miles to S. Blairs Bridge Rd. There is a Wal-Mart and several auto companies at this intersection. Take a right on S. Blairs Bridge Rd. and the MC² office is the first driveway on the left (after Wal-Mart).

From downtown Atlanta to MC²
From the center of downtown Atlanta take Interstate 20 west about 11 miles to the Thornton Road exit. Turn left at the top of the exit ramp and proceed to the 2nd light which is S. Blairs Bridge Rd. Turn left at the light and the MC² office is the first driveway on the left (after Wal-Mart).
HOTEL OPTIONS


Hilton Garden Inn Atlanta West
110 Interstate West Parkway
Lithia Springs, GA 30122
770-949-8980
Full-service hotel.
3 minute drive to MC² Conference facility.

SpringHill Suites Six Flags

960 Bob Arnold Blvd
Lithia Springs, GA 30122
770-819-9906
Non-service hotel.
3 minute drive to MC² Conference facility.

TRANSPORTATION TO
CONFERENCE



Directions from Hilton Garden Inn Atlanta West to MC²
  • Turn left out of the hotel onto Interstate W Pkwy
  • MC² will be on your right. If you reach Wal-Mart you've gone too far.
  • Total time: About 3 minutes
  • Total distance: Half a mile

Directions from SpringHill Suites Six Flags to MC²
  • Go north on BOB ARNOLD BLVD toward BLAIRS BRIDGE RD. 0.1 mi.
  • Turn RIGHT onto S. BLAIRS BRIDGE RD. 0.2 mi.
  • S. BLAIRS BRIDGE RD becomes INTERSTATE WEST PKWY 0.4 mi.
  • Follow Interstate W Pkwy about 0.3mi
  • MC² will be on your left
  • Total time: About 3 minutes
  • Total distance: Less than 1 mile


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