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EXHIBITORFastTrak
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Boston
Wednesday, July 16, 2014
9:00 am - 10:30 am

415 
From Marketing to Measurement: 10 Steps to a Great Corporate Event

Every project requires a strong foundation, and you can take your event to the next level with these 10 simple tactics. From building an event brand to measuring success, we’ll review tools that allow newer corporate event planners to hit the ground running. This session is for corporate event managers with less experience and trade show managers who have been tasked with producing a corporate event. We’ll examine how to:

•  Build a strong event-specific brand and integrate it

•  Develop content that matters to your audience

•  Hold delegates accountable for their contributions

•  Determine what went right and report it

CTSM 5
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


FACULTY:

Kimberly Kee
is operations manager at AXS Group, a Denver-based destination management, entertainment, and event production company. Prior to joining AXS Group, Kimberly spent 11 years as president of Kinetic Events working with clients from a wide array of industries. With more than 20 years of experience in corporate event and trade show management, she has been referred to as the Evel Knievel of the event marketing industry, able to dual process with both sides of her brain to create memorable event experiences for her clients. She has been delivering educational content at Exhibitor Show since 1999.

Connect with Kimberly Kee:



Additional sessions presented by
Kimberly Kee:
Boston 7/15/2014
The Nuts and Bolts of Budgeting for Results

San Diego 9/30/2014
The Nuts and Bolts of Budgeting for Results




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