Boston
Wednesday, July 17, 2013
9:00 am - 10:30 am

411  NEW  
Sponsorships That Support Trade Show Success

Are you one of the legions that spent thousands on sponsorships only to see your company name on banners, in programs and the show website but not much more? Learn how to transform your sponsorships from an expense to a measurable investment in enhanced visibility, more qualified booth traffic and more, including:

•  Understanding how to integrate sponsorships into your existing trade show marketing plans

•  How to convert sponsorships to enhanced visibility, more qualified booth traffic and measureable results

•  Using sponsorships as stand-alone opportunities for increased awareness, lead gathering and improved outcomes


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FACULTY:
Judi Baker-Neufeld
is Founder/President of TradeShows Plus!, a strategic marketing and creative resource for exhibitors who need to achieve business objectives, develop focused ideas and improve implementation and/or results for their tradeshow and event participation. TSP is instrumental in not only planning but also executing strategic and creative recommendations for improved results. Clients past and present include: Kohler, Puerto Rico Convention Bureau and Puerto Rico Tourism Company, Tempur-Pedic, NEC, Verizon, JCI, Michelin, and Pratt & Whitney.

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